Insurance Auto Auctions, Inc. (IAA) — a provider of vehicle liquidation, logistics, title processing, and inventory sourcing for damaged and lower value vehicles — has appointed Tim O’Day as its COO, according to a company announcement. He will be reporting to IAA CEO and president, John Kett, the company added.

In his new role, O’Day will be responsible for managing the full scope of IAA’s operations across the company’s 173 North American auction locations, which last year hosted more than 9,000 auctions. He will also head the transportation and logistics teams, client delivery team, and the company’s nationally recognized catastrophe team.

"Tim has strong strategy and management expertise and a proven track record of driving customer value through effective and efficient operations," said Kett. "His financial background blended with his analytic and leadership skills will benefit IAA, our customers, and the entire KAR platform."

O’Day first joined IAA in September 2015 as the company’s senior vice president of finance. Before joining IAA, he served as COO and CFO of MedSpeed, a national healthcare transportation and logistics provider. Prior to that, he founded and ran a B2B internet technology company, served as president of a regional special event company, as CFO of an equipment rental chain, and as the director of finance for a national auto glass company.

As part of this appointment, IAA made five additional key leadership announcements that will further focus the company’s efforts in technology, operations, and market development, the company noted.

Sidney Kerley has been promoted to senior vice president and general counsel. In this role, she will continue to lead the legal team and assume responsibility for both Industry Relations and Customer Quality Assurance.

Jeanene O’Brien has been promoted to senior vice president of global marketing. She will continue to oversee Global Marketing and, in addition, will assume responsibility for the newly created Buyer Development function.

John Krupnik has been promoted to senior vice president and CTO. He will be continue to oversee Business Technology and assume responsibility for the newly created Product Development function.

Terry Daniels, the managing director of Impact at IAA, will now also be responsible for Canada and Global Market Development.

Eldon Booth has been promoted to senior vice president of Field Operations. In this role, he will be responsible for all U.S. field operations.

Kerley, O’Brien, Krupnik, and Daniels will be reporting directly to Kett, while Booth will be reporting to O’Day.

IAA is a business unit of KAR Auction Services, a global remarketing and technology services provider with 310 operating locations across the U.S., Canada, Mexico and United Kingdom.