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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Graphic reading “Set today. Tested years later. Fixed Value, Moving Market” over a dark industrial background with market graphs and the Vehicle Remarketing logo.
Articlesby Lauren FletcherJuly 29, 2026

What Happens When Residual Values Meet Real-World Markets

A truck's trade value isn't determined on turn-in day. Learn how market cycles, maintenance, and timing shape the gap between residuals and reality.

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Graphic featuring the Work Truck logo above the headline "Maximize Asset Value" over a blurred image of white commercial box trucks lined up in a fleet parking area. The graphic accompanies a story about AP Fleet Management's expanded remarketing program for commercial work trucks and fleet vehicles.
Newsby Lauren FletcherJune 29, 2026

AP Fleet Management Expands Remarketing Program for Commercial Work Trucks

AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.

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Colin Sutherland, CEO of Bobit, introduces the Fleet Remarketing Industry Council, launching at Fleet Forward Conference 2025 and continuing at CAR Conference 2026.
Videosby Lauren FletcherAugust 20, 2025

Introducing the Fleet Remarketing Industry Council

Fleet Forward Conference will host the first Fleet Remarketing Industry Council, uniting stakeholders to unlock more value from fleet vehicles.

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Colin Sutherland Bobit
Newsby Lauren FletcherSeptember 24, 2024

Bobit Under New Ownership: Colin Sutherland Takes the Helm

Bobit has transitioned to a family-owned business under the leadership of Colin Sutherland, effective immediately. Learn more!

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Newsby Lauren FletcherFebruary 7, 2024

Vehicle Remarketing Unites with Automotive Fleet

We are excited to continue growing together and to continue to focus on helping fleet managers achieve their daily fleet remarketing goals!

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Newsby Lauren FletcherOctober 4, 2023

September Sales Rising Across Fleets

Car, truck, and SUV sales from nine automakers into large rental, commercial, and government fleets increased 26% in September compared to the previous year.

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Articlesby Lauren FletcherMarch 16, 2021

How Selling a Truck at Auction Works

Knowing how to sell a truck at an auction is critical in effective remarketing. Understand the process to make the most out of your truck's lifecycle.

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Newsby Lauren FletcherJune 4, 2019

Pickup Trucks See Stable Prices

Spring has come to an end, with cars declining in values greater than trucks.

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Newsby Lauren FletcherApril 2, 2019

Spring Resale Market Arrives for Trucks

Overall truck segments are declining but some truckmakers saw increases of up to 5% due to new 1/2-ton pickups.

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ArticlesCover Storyby Lauren FletcherMarch 4, 2019

Remarketing in 2018: Minimal Depreciation & Stable Prices

A steady supply, thriving shipping market, and increased demand helped stabilize wholesale values going into 2019.

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