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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Newsby Lauren FletcherNovember 25, 2015

IARA Enrollment Begins Soon

It's almost time to renew your International Automotive Remarketers Alliance (IARA) membership. And, if you aren't a member, it's a great time to join! IARA Enrollment begins on Jan. 1, 2016.

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Newsby Lauren FletcherAugust 24, 2015

IARA Names New President

Jeannie Chiaromonte, VP and national remarketing manager for Bank of America, was named president of the International Automotive Remarketers Alliance (IARA) at the 2015 Summer Roundtable held August 18-19 in Fort Worth, Texas.

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Newsby Lauren FletcherAugust 24, 2015

2015 IARA Summer Roundtable Roundup

The International Automotive Remarketers Alliance (IARA) held its 2015 Summer Roundtable event August 18-19 At the Hilton Fort Worth in Texas. There were more than 200 registrations for this year’s conference.

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Articlesby Lauren FletcherFebruary 13, 2015

2014 Depreciation Expenses by Segment

Overall, depreciation is lower than pre-recession levels for the fleet vehicle market, with average months-in-service and mileage decreasing year-over-year.

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Newsby Lauren FletcherApril 29, 2014

New Truck Orders Increase, Could Impact Medium-Duty Resale

Fleet managers are presented with unique challenges ensuring maximum resale for medium-duty trucks, and understanding the reasons for this as well as current market conditions can help increase overall residuals.

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Newsby Lauren FletcherApril 3, 2013

IARA Leadership Profile: Mike Kreider

Mike Kreider, CAR, is the remarketing and titles manager at Credit Acceptance Corp. and one of the directors of the International Automotive Remarketers Alliance (IARA).

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Newsby Lauren FletcherApril 1, 2013

Rubino Named General Manager for SBAA

Mark Rubino was recently promoted to general manager for the South Bay Auto Auction (SBAA) Stockton location. The facility recently held its grand opening on Jan. 1, 2013, and held its first live auction on Feb. 6.

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Newsby Lauren FletcherApril 1, 2013

Updated: Marks Burial Set for May 21 at Arlington Cemetery

The burial for Matt Marks, former executive director for the IARA, will take place May 21 at Arlington Cemetery.

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Newsby Lauren FletcherFebruary 13, 2013

More than 3,500 Hostess Vehicles Being Auctioned

More than 3,500 vehicles, including box trucks, pickup trucks, step vans, tractors, trailers, vans, and yard jockey's are being auctioned off by Hilco Industrial, LLC.

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Newsby Lauren FletcherFebruary 11, 2013

2013 CAR Conference Just Around the Corner

The 2013 Conference of Automotive Remarketing (CAR) takes place March 6-7 at Caesars Palace, Las Vegas.

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