Manheim plans to invest more than $100 million on its digital marketplace from 2018 through 2019, according to a company announcement.
This investment follows years of online sales growth for Manheim. During the first half of 2018, digital sales for Manheim grew by 45% year-over-year. In 2017 sales were up 39% year-over-year during the same time period.
In 2019, Manheim plans to place a large focus on improving its OVE platform, which should provide sellers with significant improvements to their selling experience, Manheim noted. Two other areas where Manheim aims to improve are its Manheim.com website and its Simulcast platform, the company added.
RMS Automotive and Manheim Express will also receive improvements by the end of 2019.
Manheim had previously released its Manheim Express app for the iOS platform; it has now released an Android version of the app. A concierge service enhancement will come at a later time.
“The Manheim Express app makes it easy to list a vehicle in minutes, with the best imaging in the industry, simple seller disclosures and our Guaranteed First Bid, giving the dealer a hard cash back-up to support the trade-in process” said Derek Hansen, vice president of offsite at Manheim. “And coming soon, we’ll be able to offer a full concierge service for the dealers who prefer not to list cars themselves. We’re excited to deploy this force of highly-trained, consultative specialists who can help our dealers maximize efficiency and profitability.”