TradeRev has expanded its dealer-to-dealer digital auction platform services into five new markets across the United States.

Dealers for cities in Louisville and Lexington, Kentucky; and Nashville, Memphis, and Knoxville, Tennessee can now use the TradeRev mobile app and desktop solution to facilitate and participate in live bidding, one-hour wholesale vehicle auctions, according to KAR Auction Services. Enrolled dealers will also have access to the company’s H-powered AI technology and an active network of thousands of buying and selling dealerships. "H" is a suite of artificial intelligence capabilities that facilitate dealer-to-dealer vehicle auctions.

As part of this market expansion, TradeRev is adding in-market sales leadership and field personnel to keep up with demand, provide personalized dealer training, and assist dealers with loading and launching cars, according to a release. TradeRev is a business unit of global remarketing and technology solutions provider KAR Auction Services, Inc.

The markets will also be supported by TradeRev’s English, Spanish, and French speaking customer service teams and a data-driven inside sales department that will ensure local dealers are rapidly integrated into TradeRev’s broad North American marketplace.