Related: Sub-Compact Cars Depreciated Heaviest Between May and August
Luxury Vehicles Have Faced Heaviest Pre-Fall Depreciation
Luxury vehicle segments have on average faced the biggest depreciation heading into fall over the last 10 years, according to an analysis of Black Book data.
Luxury vehicle segments have on average faced the biggest depreciation heading into fall over the last 10 years, according to an analysis of Black Book data.
Since 2006, the prestige luxury car segment led with a 5.63% decline in value, which was followed by luxury cars (down 5.23%), full-size luxury CUV/SUVs (4.83%), and mid-size luxury CUV/SUVs (4.83%).
Last year, prices for the prestige luxury cars segment dropped 5.9%, and in 2009 prices saw their largest three-month plummet of 10.6%. Vehicles in this category include the Audi A8; BMW 7-Series; Lexus LS/SC; Mercedes-Benz 400, 420, 500, 600; and the Porsche Panamera.
Luxury cars, full-size luxury CUV/SUVs, and mid-size luxury CUV/SUVs are the segments that have seen the next-highest depreciation entering the fall season.
“Dating back to 2006, we have seen a number of factors contribute to the rise and fall of used-vehicle prices, many of which are supply- and demand-related,” said Anil Goyal, Black Book's senior vice president of automotive valuation and analytics. “When looking at the three-month retention average among all segments entering fall over the last ten years, many of the hardest-hit vehicles are in the luxury segments, which have struggled with retention strength due to increasing supply levels and higher MSRPs, which can lead to more volatile retention swings during this time of the year. What’s more, many of these luxury vehicles are now seeing slightly lower demand as car shoppers look to less expensive non-luxury vehicles that now offer technology and features that rival that of luxury types.”
Full-size pickups and small pickups have seen the highest retained values in the three months entering fall.
Originally posted on Auto Rental News
More Operations

CAS Automotive Launches Remarketing Service for Damaged, Surplus Equipment
Damaged Equipment expands CAS Automotive’s vehicle remarketing model to commercial equipment, targeting fleet operators, insurers, equipment dealers, and rental companies.
Read More →
Fleet Sales Hold Steady as Commercial Gains Offset Rental Decline
Commercial and government fleet sales increased through July 2026, offsetting most of the decline in rental volume and leaving combined comparable fleet sales 0.5% above the same period last year.
Read More →
Personnel Update: BrickHouse GPS, PRO-VISION, Auto Driveaway, and Proaction
Check out the latest must-know fleet personnel updates from the last couple of months.
Read More →
What Comes Next for Auto Driveaway?
A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →