Autoniq, a business unit of KAR Auction Services, has named Nicole Archer as its new vice president. Autoniq provides real-time information such as vehicle pricing, history reports, and market guides to dealers.

In her new role, Archer will focus on expanding awareness of Autoniq’s features and functionality, as well as enhancing the customer expericence of Autoniq within the KAR suite of vehicle remarketing products and services. She will report to Autoniq president, Thomas Marr.

“Nicole is extremely passionate about identifying and implementing innovative tools that help dealers efficiently and effectively run their businesses,” said Marr. “She brings more than a decade of experience to our team, and I look forward to working with her to bring Autoniq’s services to even more markets.”

Since joining ADESA in 2004, Archer has held a variety of leadership roles in areas such as ebusiness, commercial sales, and product development within ADESA and other KAR subsidiaries. Archer most recently served as director of strategic projects for KAR subsidiary ADESA, and she is co-chair of the International Automotive Remarketers Alliance (IARA) Certification Committee.

“I am excited for the opportunity to leverage my previous experience across the KAR group of companies to now benefit Autoniq’s customers, who rely on accurate, real-time information when sourcing vehicle inventory,” said Archer.

KAR acquired Autoniq last June as part of KAR’s Digital Services Group.