KAR Auction Services Promotes Chief Innovation Officer for AuctionTrac
Responsibilities as chief innovation officer include leading the company’s development and implementation of new technology initiatives and enhancement of current offerings.
Carmel, Ind.-based KAR Auction Services, Inc., a provider of used-vehicle auction services, announced the promotion of Michael Newman to chief innovation officer of AuctionTrac, a business unit of KAR that utilizes satellite-based GPS technology for advanced vehicle tracking.
Newman’s responsibilities as chief innovation officer include leading the company’s development and implementation of new technology initiatives and enhancement of current offerings, including mobile apps, and building and driving a culture of innovation within the company. He will also continue to create innovative tools for employees to facilitate their day-to-day tasks, streamline their processes and create efficiencies. Newman is skilled at developing programs that mutually benefit both employees and the customers they serve.
“Since joining the KAR group of companies during the 2011 acquisition of AuctionTrac, Michael has played a crucial role in enhancing our technology offerings. Through the groundbreaking AuctionTrac Dealer App, which Michael was instrumental to developing, we have greatly streamlined operations and enhanced the way our customers do business,” said David Vignes, KAR executive vice president of enterprise optimization.
“In this elevated role, we are confident he will continue to drive the company forward.”
Prior to this promotion, Newman was co-founder and senior vice president of AuctionTrac. AuctionTrac was initially an employee tool for easily and accurately identifying the location of a specific vehicle on an auction lot within seconds. Under Newman’s guidance, the software has been integrated and expanded into the AuctionTrac Dealer App, which is now part of the ADESA Marketplace App. This app allows car dealers to pinpoint the location of specific cars on the auction lot, browse vehicle run lists, receive market value information from top guides, access detailed condition reports with photos, create personalized vehicle lists and view up to 20 percent more cars on sale day. The app can help car dealers cut their pre-sale prep time in half.
More Operations

Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026: Get the Wall Street Update on the Key Players in Remarketing
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →