instaVIN has named Edie Hirtenstein director of business development, where she will be responsible for managing customer relationships and identifying and implementing products and services that could further expand the business.

Hirtenstein will focus on developing partnerships with major automotive service providers to identify integration opportunities for the company, particularly in the areas of remarketing, vehicle data, and collision information, according to the company.

“Edie brings a rich knowledge of auto dealerships, auto finance companies, auto insurance and consumer use of car facts and report information,” said Jim Irish, CEO and president of instaVIN. “Her extensive experience with vehicle history report data and online VIN check processes will help us enhance our agility and proficiency as we continue to expand the capabilities and alliances of instaVIN.com." 

Hirtenstein, a 14-year automotive industry veteran, has held various executive positions in product management at Experian Automotive and Equifax. She also served as director of data services for two years at instaVIN.