Cold Weather Brings Strength to Used SUV Depreciation
Average used-vehicle prices for model-years 2009-2013 depreciated by an average of -1.2 percent during February, the same level as the previous month, with Compact SUVs leading the month with the strongest retention at +0.9 percent, and the only segment with positive change.

BEGGS
According to Black Book data, the average price of a used-vehicle for model-years 2009-2013 depreciated by an average of -1.2 percent during February, the same level as the previous month. Domestic cars changed -0.9 percent; import cars changed -1.5 percent; domestic trucks changed -0.8 percent; and import trucks changed -1.1 percent.
Average pre-recession annual depreciation was continually recorded between -15 percent and -18 percent, and Black Book expects 2015 depreciation near -14.5 percent.
Prestige Luxury Cars saw the largest segment depreciation during January at -2.8 percent. Vehicles in this segment include the BMW 7-Series, Audi A8, Lexus GS, Mercedes-Benz S-Class, and Jaguar XJ. Vehicles in this segment finished the month with an average price of $34,714, a -18.8 percent change from year-ago levels ($42,739).
Compact SUVs led the month with the strongest retention at +0.9 percent, and the only segment with positive change. Vehicles in this segment include the Jeep Wrangler and Nissan Xterra. Vehicles finished with an average price of $19,398, a -2.9 percent change from year-ago levels ($19,985).
Trucks finished the month with seven of the eight best-performing segments, with the Upper Mid-Size Cars as the lone car segment finishing third-best overall with a -0.3-percent change. Vehicles in this segment include the Honda Accord, Nissan Altima, Toyota Camry, Volkswagen CC, Kia Optima, and Ford Taurus. Vehicles in this segment finished the month with an average price of $10,924, a -13.6-percent change from year-ago levels ($12,641).

BEGGS
"Perhaps the colder weather patterns helped heat up the sport/utility vehicle and truck segments during February, as we saw great strength in SUVs and crossovers," said Ricky Beggs, editorial director at Black Book. "Furthermore, while overall depreciation finished at -1.2 percent on the month, there are segments we feel could turn more positive due to spring type activity and continuing economic improvement. Also, some of the typical tax season cars might have reached their peak earlier in the calendar than last normal seasonal patterns."
Here is the complete breakdown of Black Book-recorded February value changes of used vehicles (2009-2013):
3/1/2014 | 2/1/2015 | 1M Chg | 3/1/2015 | 12M Chg | |||
|---|---|---|---|---|---|---|---|
Vehicle Segment | $ | $ | % | $ | % | ||
All Vehicles | $21,382 | $19,128 | -1.20% | $18,900 | -11.60% | ||
Domestic Car | $13,821 | $11,900 | -0.90% | $11,794 | -14.70% | ||
Domestic Truck | $20,314 | $18,740 | -0.80% | $18,598 | -8.40% | ||
Import Car | $21,901 | $19,106 | -1.50% | $18,813 | -14.10% | ||
Import Truck | $24,475 | $22,280 | -1.10% | $22,025 | -10.00% | ||
Prestige Luxury Car | PLC | $42,739 | $35,696 | -2.80% | $34,714 | -18.80% | |
Mini Van Wagon (Pass) | MVW | Trk | $16,526 | $14,768 | -2.10% | $14,451 | -12.60% |
Premium Sporty Car | PSC | $53,274 | $47,062 | -1.70% | $46,285 | -13.10% | |
Compact Car | SCC | $10,839 | $9,415 | -1.60% | $9,261 | -14.60% | |
Entry Mid-Size Car | EMC | $13,256 | $11,515 | -1.60% | $11,330 | -14.50% | |
Luxury Level Car | LLC | $24,041 | $20,278 | -1.60% | $19,955 | -17.00% | |
Full-Size CUV | FXU | Trk | $24,248 | $21,304 | -1.60% | $20,968 | -13.50% |
Mid-Size Pickup | MPT | Trk | $17,299 | $16,421 | -1.50% | $16,174 | -6.50% |
Full-Size Vans Wagon (Pass) | FVW | Trk | $18,753 | $19,468 | -1.40% | $19,189 | 2.30% |
Entry Level Car | ELC | $8,730 | $7,802 | -1.40% | $7,694 | -11.90% | |
Mid-Size CUV | MXU | Trk | $22,298 | $19,908 | -1.40% | $19,635 | -11.90% |
Mini Van Cargo | MVC | Trk | $11,454 | $10,267 | -1.30% | $10,129 | -11.60% |
Full-Size Car | FSC | $13,272 | $11,659 | -1.30% | $11,503 | -13.30% | |
Near Luxury Car | NLC | $20,661 | $18,148 | -1.30% | $17,916 | -13.30% | |
Luxury SUV | LSU | Trk | $40,178 | $35,526 | -1.20% | $35,113 | -12.60% |
Sub Compact CUV | SXU | Trk | $21,100 | $17,900 | -1.10% | $17,700 | -16.10% |
Sporty Car | ESC | $20,971 | $18,670 | -0.80% | $18,522 | -11.70% | |
Full-Size SUV | FSU | Trk | $24,477 | $22,255 | -0.80% | $22,088 | -9.80% |
Full-Size Pickup | FPT | Trk | $26,879 | $25,401 | -0.60% | $25,249 | -6.10% |
Compact CUV | CXU | Trk | $14,454 | $12,936 | -0.50% | $12,866 | -11.00% |
Compact Pickup | CPT | Trk | $16,237 | $15,501 | -0.50% | $15,422 | -5.00% |
Full-Size Van Cargo | FVC | Trk | $20,699 | $20,220 | -0.40% | $20,143 | -2.70% |
Upper Mid-Size Car | UMC | $12,641 | $10,959 | -0.30% | $10,924 | -13.60% | |
Mid-Size SUV | MSU | Trk | $20,718 | $19,179 | -0.10% | $19,159 | -7.50% |
Compact SUV | CSU | Trk | $19,985 | $19,233 | 0.90% | $19,398 | -2.90% |
More Operations

Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026: Get the Wall Street Update on the Key Players in Remarketing
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →
CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal
Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.
Read More →