Black Book announced a distribution agreement with Gauss Digital Marketing to leverage Bullseye Prospecting as a resource to streamline efficiencies and elevate profit potential in auto dealer customer campaigns.

Bullseye Prospecting is a comprehensive, all-inclusive platform designed to help marketing agencies automate customer campaigns for their auto dealership clients. Bullseye Prospecting uses data provided by Black Book to make the development of customer campaigns a simpler process.

Marketing agencies such as Gauss Digital no longer need to rely on multiple vendor partners in order to create a customer campaign by leveraging economies of scale for data coming from DMS, consumer, incentives, and vehicle equity and valuation sources. The program utilizes partnerships with photo and printer vendors for direct marketing collateral.

During initial tests Bullseye Prospecting was found to deliver a 30 percent reduction in cost per car sold, driving better results with increased efficiency.

“In order to lower customer campaign costs, dealers and their marketing partners need to re-evaluate the way in which they are developed and managed,” said Jared Kalfus, senior vice president of sales for Black Book. “Bullseye Prospecting helps offset tightening margins in auto sales, while also creating a one-stop-shop for campaign development in an effort to maximize results and ROI.”