Black Book Analyzes Classic Truck Values
Black Book looked at some popular trucks over the years and analyzed their valuations at recent collectible auctions:

Image of 1957 Dodge D100 Sweptside Pickup truck courtesy of Mecum Auctions. The auction estimate for this truck is between $50,000-$75,000.

Image of 1957 Dodge D100 Sweptside Pickup truck courtesy of Mecum Auctions. The auction estimate for this truck is between $50,000-$75,000.
Black Book picked several popular pickup trucks from the 1940s to early 1970s and analyzed their valuations at recent collectible auctions.
The 1956 Ford Big Window Pickup was originally valued at $1,611, and today is valued at an estimated $65,000 at auction, a 4,034% increase in valuation over that time. Currently, the highest valued truck on the list is the 1973 Toyota Land Cruiser, valued today at $75,000, a 2,370% increase since original value.
“We love our trucks today because of the versatility, functionality, and even technological features included in many of today’s popular models,” said Eric Lawrence, director of specialty products at Black Book. “These trucks of yesteryear were pioneers of their time when trucks had a different meaning on the roads but still offer the right amount of nostalgia that makes them extremely valuable today.”
Black Book attends wholesale vehicle and specialty vehicle auctions around the country each day and week, recording and publishing valuations in real time for a variety of automotive professionals.
View this chart for the full list:
2017 Value | Original MSRP | % Value Chg | |||
|---|---|---|---|---|---|
1956 | Ford | Big Window Pickup | $65,000 | $1,611 | 4,034% |
1946-56 | Dodge | Power Wagon Pickup | $65,000 | $1,627 | 3,995% |
1947-53 | Chevy | Pickup | $55,000 | $1,407 | 3,909% |
1946-47 | Hudson | Pickup | $45,000 | $1,154 | 3,899% |
1946-48 | Studebaker | Pickup | $37,500 | $1,107 | 3,387% |
1955-57 | Chevy | Cameo Pickup | $60,000 | $1,981 | 3,028% |
1957-59 | Dodge | Sweptside Pickup | $60,000 | $2,124 | 2,824% |
1963-73 | Toyota | Land Cruiser | $75,000 | $3,164 | 2,370% |
1970-72 | Chevy | Pickup | $45,000 | $2,473 | 1,819% |
1969-72 | Ford | Bronco | $50,000 | $2,834 | 1,764% |
1969-72 | Chevy | Blazer | $45,000 | $2,852 | 1,577% |
Originally posted on Work Truck Online
More Operations

Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026: Get the Wall Street Update on the Key Players in Remarketing
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →