ADESA has officially opened its new ADESA Chicago auto auction, a location that cost the company $40 million to develop, according to a company announcement.

“As one of the largest car markets in the United States, Chicago is a top priority in our strategic growth initiatives. There are nearly 1,100 car dealers within a 100-mile radius of our centrally located Hoffman Estates auction facility. Our goal is to provide our services to the majority — if not all — of those customers,” said Stéphane St-Hilaire, CEO and president of ADESA. 

The company described its newest location as the most integrated, customer-centric and technologically advanced physical auction location to date. During the first sale, customers were introduced to some of the technological aspects of the new location, including an iOS applications that allow dealers to pay for vehicles, request post-sale inspections and get passes emailed to their device.

“More than 200,000 vehicles were sold at auction last year in Illinois. We are committed to expanding our market share and facilitating the exchange of many of these vehicles. We are filling an unmet need in the market with our end-to-end remarketing services and unmatched technology,” St-Hilaire added.

Customers at the Chicago location can also use the iOS application to scan their driver’s license, gate pass and vehicle barcode. Employees at the location also carry mobile printers to facilitate bid badge printing from mobile devices.