ADESA Appoints 3 General Managers
The general managers will oversee locations in California, Oregon, and Canada.
ADESA has named three new general managers for three of its locations in North America.

Jeff Hyde
Jeff Hyde will serve as general manager of ADESA San Diego; Kjersta Loyd will serve as general manager of ADESA Northwest in Eugene, Ore.; and Matthew Creese will serve as general manager at ADESA St. John’s in Newfoundland, Canada.

Kjersta Loyd
Hyde has more than 25 years of auction experience and most recently served as assistant general manager of ADESA Los Angeles. He previously held the role of commercial accounts manager before his promotion to operations manager in 2015.

Matthew Creese
Loyd has been with ADESA for more than 20 years, more recently serving as director of sales for the Midwest region. Loyd started at ADESA Seattle’s body shop as clerk and auto body damage appraiser, later served as assistant fleet/lease manager, internet sales manager, and consignment sales manager. When he moved to ADESA Houston he served as dealer sales and services manager. Later, at ADESA Golden Gate, he served as general sales manager.
Creese most recently served as customer viewpoint director for Al Jazirah Vehicle Agencies, the exclusive Ford Distributor or Saudi Arabia. Before that he served as network development and franchise manager for the South Africa and sub-Saharan Africa region for Jaguar Land Rover and as manager for ownership experience for Lexus South Africa. He also spent a decade in retail management for Ford, Volkswagen and BMW.
More Operations

Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026: Get the Wall Street Update on the Key Players in Remarketing
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →
CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal
Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.
Read More →