Vehicle Remarketing Logo

VW to Lower Prices, Will It Affect Residual Values?

Volkswagen will begin offering its new models for lower prices and provide dealers with a broader product range in a move that could lower residual values if incentives remain high, one expert told Automotive Fleet.

Paul Clinton
Paul ClintonFormer Senior Web Editor
August 26, 2016
VW to Lower Prices, Will It Affect Residual Values?

Photo courtesy of VW.

1 min to read


Photo courtesy of VW.

Volkswagen will begin offering its new models for lower prices and provide dealers with a broader product range in a move that could lower residual values if incentives remain high, one expert told Automotive Fleet.

The automaker is lowering prices to broaden its appeal in the wake of its diesel scandal and plunging sales, reports Bloomberg. Through July, the automaker's sales are 14% lower.

Ad Loading...

The move comes as VW said it would pay its 652 dealers about $1.2 billion. The automaker will make cash payments and provide additional benefits to dealers to resolve their claims.

Lowering prices for its vehicles could also lower resale value if incentives remain high. Resale values could remain unaffected if VW doesn't increase incentives or reduce content in the vehicles, said Patrick Min, senior project manager with ALG, a TrueCar company.

"The lowering of prices in itself won't necessarily impact resale values," Min said. "Resale values could be impacted if VW is pulling content out of the vehicles to lower the prices. If they're simply lowering prices and able to reduce the high incentives by the same amount, there would be minimal impact to resale value."

Originally posted on Automotive Fleet

More Operations

Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Operationsby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Fleetby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
Ad Loading...
A rental car rolling through a UVeye overhead vehicle inspection terminal.
Operationsby News/Media ReleaseMarch 13, 2026

TSD Mobility, UVeye Partner On Automated Vehicle Inspections

The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.

Read More →
Graphic promoting a CAR 2026 conference session showing four speaker headshots above the title “What Really Moves Vehicle Value Now — And What Doesn’t” with automotive conference branding
Operationsby Chris BrownMarch 11, 2026

CAR 2026: What Really Moves Vehicle Value Now — And What Doesn’t

A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.

Read More →
A collage of two photos of day cab trucks above a checklist for maximizing resale values.
Used Vehicle ValuesMarch 1, 2026

How To Maximize TCO and Resale Value in Day Cab Fleets

Smart operational and spec'ing decisions can dramatically improve both the total cost of ownership during use and the resale value when it's time to remarket day cabs.

Read More →
Ad Loading...
Image of rows of cars and a shopping cart.
Used Vehicle Valuesby Chris BrownMarch 1, 2026

How to Drive Better Returns on De-Fleeted Vehicles in 2026

Smart remarketing begins before vehicles enter the fleet, and is built on strong data and stronger FMC partnerships.

Read More →
Summary table of January auction sales report.
Used Vehicle Valuesby News/Media ReleaseFebruary 9, 2026

Auction Sales Kick Off 2026 In High Step

Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.

Read More →
Arun Rajagopalan's, CEO and co-founder of Motorq, headshot is placed above text about the 2026 CAR conference.
Operationsby Chris BrownFebruary 6, 2026

CAR 2026: Rethinking Vehicle Valuation Through Health Data

How can vehicle-sourced performance data change the way fleets assess condition, time de-fleets, and set remarketing expectations? A seminar at the 2026 Conference of Automotive Remarketing (CAR) has answers.

Read More →
Ad Loading...
A star B2X logo sits on a white and blue background with arrows pointing to the right.
Operationsby StaffJanuary 29, 2026

Bobit Business Media Inc. (BBM) Launches B2X Rewards

B2X Awards is one of Bobit's newest initiatives dedicated to increasing engagement across the company's sites.

Read More →