Bobit Business Media Inc. (BBM) announced the launch of its new rewards initiative.

B2X Rewards is a gamified incentive program designed to increase engagement across BBM’s websites, eNewsletters, events, and TheFleetSource.com. 

B2X Rewards is meant to incentivize fleet managers and industry professionals to interact with BBM’s trusted content and connect with product suppliers, creating a new value layer for both their audience and advertisers.

Starting on January 29th, 2026, Bobit and Automotive Fleet's B2B audience readers can earn points for engaging in the content they already trust by exploring product pages on TheFleetSource.com and booking meetings with their list of suppliers. Points can be redeemed for exclusive incentives such as conference-related and expert-led rewards, including attendee tickets, flights, hotel stays, and more.

“B2B media consumption habits need to be encouraged and measured, shifting from circulation and audience impressions to engagement,” says Colin Sutherland, CEO of BBM. “By gamifying our content consumption across our websites, media, and events, we expect to welcome a new generation of business professionals who have not otherwise consumed print or editorial content.”  

The rewards program will start with an integration across TheFleetSource.com on January 29th, 2026, with other websites, eNewsletters, and events included throughout the year. B2X Reward’s slogan for this program is “Read. Learn. Earn.”, which shows how Bobit's audience can earn rewards by engaging with trusted insights and expert editorial expertise they already follow.

About Bobit Business Media Inc. (BBM)

Bobit Business Media Inc. (BBM) is a business-to-business media and marketing solutions company that helps market leaders connect, thrive, and stay ahead of market trends. With a keen understanding of their clients’ needs, BBM delivers tailored marketing strategies, industry events that foster collaboration, and a range of media solutions designed for business expansion. Backed by decades of industry expertise and trusted brands, BBM remains a trailblazing leader – challenging the norm while providing the tools and insights businesses need to thrive in a rapidly shifting B2B landscape.