Vehicle Remarketing Logo

Used-Car Market Off to Solid Start

Backed by strong consumer demand, the used-car market enjoyed a solid start to 2015 as wholesale used vehicle prices in the first quarter rose 1.3 percent from a year ago and 1.6 percent compared to the fourth quarter of 2014.

by Staff
April 8, 2015
3 min to read


Backed by strong consumer demand, the used-car market enjoyed a solid start to 2015 as wholesale used vehicle prices in the first quarter rose 1.3 percent from a year ago and 1.6 percent compared to the fourth quarter of 2014. The Manheim Used Vehicle Value Index – a measure of wholesale prices adjusted for mix, mileage, and season – began the year at 124.5, which was virtually identical to last year’s reading of 124.4, Manheim reported.

A stable job market and attractive financing helped maintain momentum for the retail market for new and used vehicles. The strongest demand for used vehicles in the first quarter was in the $15,000-$20,000 and $20,000-$25,000 pricing tiers while weakest continued to be in the $9,000-$11,000 range. 

Ad Loading...

“The used vehicle market is off to a good start in 2015, with wholesale prices remaining above trend level thanks in part to continued strong profit opportunities in the retail market,” said Manheim Chief Economist Tom Webb. “With pricing slightly stronger than expected, consumers continue to see the value in purchasing used vehicles, which remain a profitable part of a dealer’s business.”

First quarter wholesale pricing for vehicle segments included:  

  • Compact Car prices were down 5.2 percent in March, compared to the same period last year and again continued to be the weakest segment. 

  • Midsize Cars remains one of the weaker segments and was also down compared to the same period last year, but saw a much more modest decrease of 1.9 percent.

  • Luxury Car values increased 1.3 percent over the same period last year.  A segment that is now even year-over-year with the market, it is expected values will bounce back down in April. 

  • Pickups and Vans once again won the top spot for the strongest vehicle segment with pick-ups up 5.4 percent and vans up 5 percent on a year-over-year basis.  With fewer available vehicle segments – combined with being popular for business use – demand for these vehicles is expected to remain strong. 

  • SUV and CUV is typically one of the stronger segments but remained virtually identical to the same period a year ago, with a slight decrease of 0.2 percent. 

It is expected the economic backdrop will remain favorable for used vehicles purchases – at least in the near term. Additionally, any slight variance – even up to a full point – in interest rates should not materially impact today’s very favorable retail financing environment.  Illustrating the industry’s continued momentum, manufacturer CPO sales continued their record pace, up 8 percent in March and 11 percent year-to-date.  

“As we enter April, reasonable new vehicle inventory levels should also help used vehicle values,” said Webb. “In the used car market, it will be important to see if dealers placed the right money on the slightly higher-than-expected number of trade-ins they received in March, something auctions will indicate in the coming months.”

More Operations

Image of three award winners at 2026 CAR
Operationsby Faith HowellMay 6, 2026

2026 CAR Awards Celebrate Industry Excellence

CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.

Read More →
Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Operationsby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →
Ad Loading...
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Fleetby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
A rental car rolling through a UVeye overhead vehicle inspection terminal.
Operationsby News/Media ReleaseMarch 13, 2026

TSD Mobility, UVeye Partner On Automated Vehicle Inspections

The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.

Read More →
Graphic promoting a CAR 2026 conference session showing four speaker headshots above the title “What Really Moves Vehicle Value Now — And What Doesn’t” with automotive conference branding
Operationsby Chris BrownMarch 11, 2026

CAR 2026: What Really Moves Vehicle Value Now — And What Doesn’t

A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.

Read More →
Ad Loading...
A collage of two photos of day cab trucks above a checklist for maximizing resale values.
Used Vehicle ValuesMarch 1, 2026

How To Maximize TCO and Resale Value in Day Cab Fleets

Smart operational and spec'ing decisions can dramatically improve both the total cost of ownership during use and the resale value when it's time to remarket day cabs.

Read More →
Image of rows of cars and a shopping cart.
Used Vehicle Valuesby Chris BrownMarch 1, 2026

How to Drive Better Returns on De-Fleeted Vehicles in 2026

Smart remarketing begins before vehicles enter the fleet, and is built on strong data and stronger FMC partnerships.

Read More →
Summary table of January auction sales report.
Used Vehicle Valuesby News/Media ReleaseFebruary 9, 2026

Auction Sales Kick Off 2026 In High Step

Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.

Read More →
Ad Loading...
Arun Rajagopalan's, CEO and co-founder of Motorq, headshot is placed above text about the 2026 CAR conference.
Operationsby Chris BrownFebruary 6, 2026

CAR 2026: Rethinking Vehicle Valuation Through Health Data

How can vehicle-sourced performance data change the way fleets assess condition, time de-fleets, and set remarketing expectations? A seminar at the 2026 Conference of Automotive Remarketing (CAR) has answers.

Read More →