TradeRev, a Toronto-based provider of a vehicle appraisal and auctioning system for automotive dealers, and ADESA Vancouver, a business unit of KAR Auction Services, Inc., announced an exclusive used-vehicle trade-in partnership with OpenRoad Auto Group, an automotive retail group in Canada. TradeRev President and Co-Founder Mark Endras made the announcement.

The partnership, through which the companies have built a complete vehicle trade-in and wholesale remarketing process, was established in July 2015. All of OpenRoad Auto Group’s trade-in units are listed and sold through TradeRev and ADESA Vancouver through the new partnership.

“This exclusive partnership with such a prominent automotive group in one of our core markets represents an outstanding opportunity for TradeRev, and we’re confident that our technology will provide OpenRoad Auto Group with an innovative and profitable process for selling cars to their customers,” said Endras. “Our advanced car auctioning system will help support the ongoing growth efforts of OpenRoad Auto Group.”

Established as Multiland Investment Ltd in 1977, OpenRoad Auto Group was rebranded in 2000 and is one of the largest and fastest growing automotive retail groups in Canada. The company has over 850 associates that represent 14 new car brands and more than 500 used vehicles throughout 16 locations in British Columbia, Canada.

“We are proud to have created a trade-in work flow integration for the OpenRoad Auto Group with an ADESA/TradeRev combined service offering that is both transparent and efficient, all while maximizing total sales,” said John MacDonald, general manager of ADESA Vancouver. “With thousands of active buyers in-lane and online at each auction, we can offer one of the largest international buyer bases for our consigners.”