Nicholson Named Manheim's Automotive Woman of the Year
ATLANTA – Manheim's second-annual Automotive Woman of the Year Award was presented Feb. 12 to Pam Nicholson, executive vice president and COO of North American operations for Enterprise Rent-a-Car in St. Louis, at the Northwood University Dealer Education Awards Breakfast.
ATLANTA – Manheim’s second-annual Automotive Woman of the Year Award was presented Feb. 12 to Pam Nicholson, executive vice president and COO of North American operations for Enterprise Rent-a-Car in St. Louis, at the Northwood University Dealer Education Awards Breakfast.
In addition to the recognition for Nicholson, an award of $15,000 will be made in her name to a scholarship fund for female students at Northwood University. The award was created by Manheim to honor a woman who has been a leader in her profession and has contributed to improving the automotive industry.
Nicholson began her career with Enterprise Rent-a-Car in 1981 as a management trainee at a rental office in St. Louis. Over the years, Nicholson was promoted through the ranks to one of the company’s top operating positions in Southern California. As regional vice president, Nicholson helped the Southern California group become one of the largest operating groups in the company.
Nicholson currently oversees more than 6,500 offices and 61,000 employees worldwide. Outside of work, she is actively involved in St. Louis business and civic affairs. She currently serves as a member of the board of directors for the Humane Society of Missouri and Energizer Holdings, Inc., and is a committee member in the St. Louis Regional Chamber and Growth Association. She is also director of the Enterprise Rent-a-Car Foundation and a supporter of a number of social causes, including the United Way.
Pam Nicholson (center), executive vice president and chief operating officer of Enterprise Rent-A-Car, was presented with Manheim’s Automotive Woman of the Year Award Feb. 12 in Orlando, Fla., during Northwood University’s Automobile Dealer Education Awards breakfast. Presenting Nicholson with the award are Lilicia Bailey (left), Manheim’s vice president/people strategies, and Manheim president and CEO Dean Eisner.
Pam Nicholson, 2006 Automotive Woman of the Year; Elisa Newball, 2006 Manheim scholarship recipient; Marcy Maguire, 2005 Automotive Woman of the Year; and Dean Eisner, Manheim president and CEO.
More Operations

Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026: Get the Wall Street Update on the Key Players in Remarketing
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →