Mazda Turns to OPENLANE to Power its Online Remarketing Program
REDWOOD CITY, CA – OPENLANE, Inc., an online company in North America for automotive dealers to buy and sell wholesale vehicles, announced that it will power the online remarketing program for Mazda vehicles,
REDWOOD CITY, CA – OPENLANE, Inc., an online company in North America for automotive dealers to buy and sell wholesale vehicles, announced that it will power the online remarketing program for Mazda vehicles, allowing Mazda dealers to access a wide inventory of off-lease Mazda vehicles via wholesale auction online. The site, which will be branded as Mazda Vehicle Remarketing (www.mazdavehicleremarketing.com), provides first access to vehicles nationwide before they are made available elsewhere.
Mazda dealers throughout the U.S. can take advantage of the ease and efficiency of purchasing vehicles online without having to leave the dealership. In addition to having the ability to purchase off-lease Mazda vehicles, dealers can also enter lease returns directly into the system via an online grounding tool that OPENLANE specifically developed for Mazda.
“By offering an additional inventory source for our dealers, Mazda Vehicle Remarketing brings greater access to Mazda vehicles,” said Robert Fecher, Manager, Portfolio Valuation & Remarketing, Mazda North American Operations. “OPENLANE worked closely with us to create a system that would benefit our dealers across the country.”
When purchasing through the Mazda Vehicle Remarketing program, Mazda dealers also benefit from the wide variety of services provided by OPENLANE for its wholesale auction solutions. Services available to dealers include: floorplanning and financing options; vehicle condition reports; live online customer service and support; title transfers; third-party vehicle inspections; arbitration support; and transportation.
“We’re pleased to be extending our relationship with Mazda to create the Mazda Vehicle Remarketing program and bring the myriad benefits of online auctions to thousands of dealers nationwide, as well as provide an additional source for selling off-lease vehicles,” said Peter Kelly, President, OPENLANE. “By truly understanding Mazda’s needs, we were able to customize a platform to enable Mazda dealers to streamline their purchasing process and provide a more efficient way of remarketing lease returns.”
More Operations

CAS Automotive Launches Remarketing Service for Damaged, Surplus Equipment
Damaged Equipment expands CAS Automotive’s vehicle remarketing model to commercial equipment, targeting fleet operators, insurers, equipment dealers, and rental companies.
Read More →
Fleet Sales Hold Steady as Commercial Gains Offset Rental Decline
Commercial and government fleet sales increased through July 2026, offsetting most of the decline in rental volume and leaving combined comparable fleet sales 0.5% above the same period last year.
Read More →
Personnel Update: BrickHouse GPS, PRO-VISION, Auto Driveaway, and Proaction
Check out the latest must-know fleet personnel updates from the last couple of months.
Read More →
What Comes Next for Auto Driveaway?
A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →