Vehicle Remarketing Logo

Mazda Turns to OPENLANE to Power its Online Remarketing Program

REDWOOD CITY, CA – OPENLANE, Inc., an online company in North America for automotive dealers to buy and sell wholesale vehicles, announced that it will power the online remarketing program for Mazda vehicles,

by Staff
January 14, 2011
2 min to read


REDWOOD CITY, CA – OPENLANE, Inc., an online company in North America for automotive dealers to buy and sell wholesale vehicles, announced that it will power the online remarketing program for Mazda vehicles, allowing Mazda dealers to access a wide inventory of off-lease Mazda vehicles via wholesale auction online. The site, which will be branded as Mazda Vehicle Remarketing (www.mazdavehicleremarketing.com), provides first access to vehicles nationwide before they are made available elsewhere.

Mazda dealers throughout the U.S. can take advantage of the ease and efficiency of purchasing vehicles online without having to leave the dealership. In addition to having the ability to purchase off-lease Mazda vehicles, dealers can also enter lease returns directly into the system via an online grounding tool that OPENLANE specifically developed for Mazda.

Ad Loading...

“By offering an additional inventory source for our dealers, Mazda Vehicle Remarketing brings greater access to Mazda vehicles,” said Robert Fecher, Manager, Portfolio Valuation & Remarketing, Mazda North American Operations. “OPENLANE worked closely with us to create a system that would benefit our dealers across the country.”

When purchasing through the Mazda Vehicle Remarketing program, Mazda dealers also benefit from the wide variety of services provided by OPENLANE for its wholesale auction solutions. Services available to dealers include: floorplanning and financing options; vehicle condition reports; live online customer service and support; title transfers; third-party vehicle inspections; arbitration support; and transportation.

“We’re pleased to be extending our relationship with Mazda to create the Mazda Vehicle Remarketing program and bring the myriad benefits of online auctions to thousands of dealers nationwide, as well as provide an additional source for selling off-lease vehicles,” said Peter Kelly, President, OPENLANE. “By truly understanding Mazda’s needs, we were able to customize a platform to enable Mazda dealers to streamline their purchasing process and provide a more efficient way of remarketing lease returns.”

Topics:Operations

More Operations

Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Operationsby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Fleetby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
Ad Loading...
A rental car rolling through a UVeye overhead vehicle inspection terminal.
Operationsby News/Media ReleaseMarch 13, 2026

TSD Mobility, UVeye Partner On Automated Vehicle Inspections

The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.

Read More →
Graphic promoting a CAR 2026 conference session showing four speaker headshots above the title “What Really Moves Vehicle Value Now — And What Doesn’t” with automotive conference branding
Operationsby Chris BrownMarch 11, 2026

CAR 2026: What Really Moves Vehicle Value Now — And What Doesn’t

A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.

Read More →
A collage of two photos of day cab trucks above a checklist for maximizing resale values.
Used Vehicle ValuesMarch 1, 2026

How To Maximize TCO and Resale Value in Day Cab Fleets

Smart operational and spec'ing decisions can dramatically improve both the total cost of ownership during use and the resale value when it's time to remarket day cabs.

Read More →
Ad Loading...
Image of rows of cars and a shopping cart.
Used Vehicle Valuesby Chris BrownMarch 1, 2026

How to Drive Better Returns on De-Fleeted Vehicles in 2026

Smart remarketing begins before vehicles enter the fleet, and is built on strong data and stronger FMC partnerships.

Read More →
Summary table of January auction sales report.
Used Vehicle Valuesby News/Media ReleaseFebruary 9, 2026

Auction Sales Kick Off 2026 In High Step

Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.

Read More →
Arun Rajagopalan's, CEO and co-founder of Motorq, headshot is placed above text about the 2026 CAR conference.
Operationsby Chris BrownFebruary 6, 2026

CAR 2026: Rethinking Vehicle Valuation Through Health Data

How can vehicle-sourced performance data change the way fleets assess condition, time de-fleets, and set remarketing expectations? A seminar at the 2026 Conference of Automotive Remarketing (CAR) has answers.

Read More →
Ad Loading...
A star B2X logo sits on a white and blue background with arrows pointing to the right.
Operationsby StaffJanuary 29, 2026

Bobit Business Media Inc. (BBM) Launches B2X Rewards

B2X Awards is one of Bobit's newest initiatives dedicated to increasing engagement across the company's sites.

Read More →