Manheim has selected Jenifer Eggert as vice president of digital services. In this new role, Eggert will lead all of the company’s digital efforts, including OVE.com and Simulcast, and will be responsible for setting the company’s long-term plan in the ever-evolving digital space. Eggert joins Manheim from AutoTrader.com and begins her new role on Aug. 4. She will report to Janet Barnard, chief operating officer of Manheim North America.

“Jenifer’s wealth of experience in the digital marketplace made her a perfect fit for this role,” Barnard said. “This new role underscores our commitment to capitalize on the diverse opportunities in this dynamic space.”

Eggert comes to Manheim with more than 12 years of digital experience, including the past three years as vice president of sales, west for AutoTrader.com. Based in San Diego, Eggert will work closely with teams from Manheim, AutoTrader.com, RMS Automotive and vAuto to create a customer-focused digital strategy that takes advantage of the deep expertise of these companies.

“Jenifer has been instrumental in partnering with leaders of AutoTrader.com and Manheim to execute digital growth strategies, while keeping customers and the field at the forefront of every decision,” Barnard said. “Her strengths include communication, relationship building and collaboration with customers.”

Since joining AutoTrader.com in August 2002, Eggert has held a variety of roles, including regional sales director, regional director, northeast, regional sales manager, district sales manager and Internet consultant. She held several positions with Vector Marketing from Sept. 1996 to Sept. 2001, including branch manager, sales manager and district manager.