Manheim has appointed three new general managers at its El Paso, Texas; Birmingham, Ala.; and Omaha, Neb. locations in an effort to drive future region growth, according to a company announcement.

J.D. Guerrero will be assuming the role of general manager at Manheim El Paso, Heath Sanderson at Manheim Birmingham and Steve Robinson at Manheim Omaha.

“With significant leadership experience in our organization, these new general managers will help us deliver an outstanding experience at their respective locations,” said Barry Roop, regional vice president, Local West at Manheim. “Their passion for the business, our clients and insights for our brand are a vital part of our long-term success.”

In his new role, Guerrero will use his diverse experience to increase business growth and focus on delivering solutions that help buyers and sellers increase their sales velocity, according to Manheim. Prior to this recent appointment, Guerrero served as the DealShield sales manager for the Southeast and Midwest regions.

Guerrero first joined the Cox Automotive organization in 2010 as a Manheim field sales representative. Since then, he’s worked in leadership roles with both the U.S. and international markets, according to Manheim.

Prior to this appointment, Sanderson served as the assistant general manager at Manheim Birmingham. His success in that role, Manheim noted, led to this promotion. As general manager, he will continue leading the Manheim Birmingham team and work to further expand its dealer presence in the Birmingham market.

Robinson has been with Manheim for 20 years, beginning his career with Manheim at its Atlanta location in 1998. Throughout his time with the company, he’s held a variety of roles including commercial manager, assistant general manager, and general sales manager across several Manheim locations. As general manager, Robinson will focus on delivering added value to local clients and contributing to the brand’s end-to-end remarketing services, according to Manheim.