Manheim Names New Product Development VP
As part of its continuing focus to develop products that drive business results for customers, Manheim has selected Bonnie Hensler as vice president of product development.

Hensler
As part of its continuing focus to develop products that drive business results for customers, Manheim has selected Bonnie Hensler as vice president of product development. Hensler fills this role, previously held by Joe George, who became senior vice president and chief strategy officer for Manheim and the AutoTrader Group earlier this month. Hensler will report to Janet Barnard, Manheim’s executive vice president and chief operating officer.

Hensler
“Bonnie’s knowledge and experience in all aspects of product strategy, development and operations make her a perfect fit for this key position at Manheim,” Barnard said. “As the marketplace and customers’ needs continue to evolve, I am confident that Bonnie and her team will develop product plans that drive future strategy, innovation and results for our business and customers.”
As vice president of product development, Hensler will be responsible for enhancing existing in-lane and digital products while bringing new product solutions to market. Hensler and her team also will manage products – from creation to implementation – providing innovative thinking, strategy, training and best practices for Manheim’s diverse portfolio of new and existing products.
Hensler joined Manheim last year as vice president of product operations. In this role, she successfully created a product operations organization revolving around three core functions – product management, product implementation and product launch effectiveness. The product operations function will continue to drive new and efficient processes that result in enhanced product quality, improved time-to-market and better product options for customers.
Previously, she worked for Promethean, a leading education solutions provider. In this role, she served as vice president of global solutions and helped to create Promethean’s first SaaS (software as a service) or cloud-based strategy and roadmap. Her efforts in this area helped to successfully innovate and launch a variety of leading global products.
RELATED CONTENT:
More Operations

Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026: Get the Wall Street Update on the Key Players in Remarketing
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →