Manheim Auctions Connects The Atlanta Journal-Constitution to Its AdStar-Powered Dealer Advertising System
ATLANTA – Manheim and AdStar, Inc. announced that The Atlanta Journal-Constitution (AJC) will be the first newspaper to connect to Manheim's new AdStar-powered Dealer Advertising System.
ATLANTA – Manheim and AdStar, Inc. announced that The Atlanta Journal-Constitution (AJC) will be the first newspaper to connect to Manheim's new AdStar-powered Dealer Advertising System. As a result, automobile dealers in the metropolitan Atlanta market will be able to use Manheim's Dealer Sales Manager application to place ads directly in the AJC and AJC-owned Web sites, including ajccars.com, ajc.com, and accessAtlanta.com. The plan for a market-wide launch, after extensive beta testing with live feeds, is set for late third or early fourth quarter 2005. The Atlanta Journal Constitution is a Cox newspaper.
Manheim used AdStar's XML Gateway Platform Services and EdgCapture payment processing services to integrate a direct connection from the company's Dealer Sales Manager application to AJC's legacy advertising system and Web sites. Atlanta-area automobile dealers can use the application to create, schedule, pay for, and submit one or multiple automotive classified ads directly from their desktops for publication in AJC's print and online properties. There are an estimated 2,500 Manheim dealers with access to the initial release of the Dealer Advertising System. Subsequent releases of Manheim's new system will be made available to dealers in other Cox newspaper markets during the second half of 2005.
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