Insurance Auto Auctions, Inc. (IAA) announced the launch of the CSAToday by IAA mobile app for Android featuring Market Value. This follows the launch of IAA's ground breaking iPhone app and further expands customers' ability to estimate the value of their vehicles anytime, anywhere.

"Our first of its kind Market Value for the CSAToday by IAA mobile app offers anywhere technology to ensure sellers have a satisfactory experience at auction," said John Kett, president of Insurance Auto Auctions. "With our new launch, we are pleased to make this app available on both iPhone and Android platforms. This development further demonstrates IAA's commitment to technology and to building innovative and seamless solutions for our customers."

This application will offer CSAToday customers the latest operating platform and enable users to be at the forefront of technology.  Through the patent pending Market Value, CSAToday customers can quickly and efficiently research and compare vehicle values. Similar to the iPhone app, users can scan the VIN with their phone, enter a VIN manually or type or speak a year/make/model. Market Value uses historical auction data to compare customers' vehicle information to vehicles previously sold through IAA auctions using criteria such as damage details, location information, vehicle specifics and model options. The tool also looks at intuitive filters, such as loss type, damage, run & drive capability, engine size and more, to help users further refine their search results. Customers can also select from the matching vehicles to customize their Market Value results which can be printed, saved or shared as a PDF.

Market Value is the first of many features that will be available on the CSAToday by IAA mobile app. The mobile app is available for download in the Apple iTunes store and on Google Play.