The National Independent Automobile Dealers Association announcee thd passing of James "Odell" Morgan, longtime executive director of the Oklahoma IADA.
by Staff
October 3, 2014
MORGAN
2 min to read
The National Independent Automobile Dealers Association announcee thd passing of James "Odell" Morgan, longtime executive director of the Oklahoma IADA. Morgan, 87, passed away September 24 at his home in Norman, Okla., after a four-year battle with cancer.
MORGAN
Morgan joined OIADA as executive director in 1987 and served the association for 27 years, as co-executive with his wife, Rose. He was named NIADA's Association Executive of the Year in 1994, and in 2002 he became the third member of the State Executives Council Hall of Fame. Members of the Oklahoma Used Motor Vehicle and Parts Commission awarded him the "Quality Ambassador" designation for the used motor vehicle industry in the state of Oklahoma.
Ad Loading...
"We worked together on the state level for many years," said NIADA CEO emeritus Michael Linn, who began his tenure as Carolinas IADA executive director the same year Morgan joined OIADA. "When I moved to NIADA, we enlisted Odell's assistance on many of the legislative and regulatory issues coming from Capitol Hill. "We were great friends and cohorts over the years. I always appreciated his assistance and his friendship."
Morgan, a Navy veteran, was not only involved in the auto industry, he was also a leader in local government. He served the city of Moore, Okla., as a member of the planning commission and the city council and was elected to two terms as mayor.
In addition, Morgan was deputy director of the Association of Central Oklahoma Governments and was instrumental in establishing an enhanced 911 emergency response system that now encompasses more than 35 communities with a combined population of more than one million people. He also worked to improve state and federal highways and ensure ground water safety and was elected president of the Oklahoma Municipal League in 1975.
"Odell was a big part of our association for a long time," NIADA executive vice president Steve Jordan said. "He was instrumental in developing our current Association Executives Council structure and other aspects of OIADA and NIADA. He was a pioneer, a great innovator and a respected leader at both the state and national levels. His leadership will be missed."
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.
A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.
Smart operational and spec'ing decisions can dramatically improve both the total cost of ownership during use and the resale value when it's time to remarket day cabs.
How can vehicle-sourced performance data change the way fleets assess condition, time de-fleets, and set remarketing expectations? A seminar at the 2026 Conference of Automotive Remarketing (CAR) has answers.