Vehicle Remarketing Logo

IAA Details Readiness for Hurricane Florence

Insurance Auto Auctions has taken steps to prepare its auctions for Hurricane Florence with lessons the company's leaders learned from last year's hurricanes, said John Kett, the company's chief executive and president.

September 13, 2018
IAA Details Readiness for Hurricane Florence

The 1,100 acres of land that the company secured this year has added capacity for approximately 140,000 vehicles. Kett noted that IAA has the capability to add more storage space depending on how the storm moves.​

2 min to read


Insurance Auto Auctions (IAA) has taken steps to prepare its auctions for Hurricane Florence with lessons the company's leaders learned from last year's hurricanes, said John Kett, the company's chief executive and president. A large part of that hurricane preparation revolves around acquiring land to house an influx of hurricane-damaged vehicles.

“Along the eastern seaboard, we garnered a lot of land, nearly 1,100 acres from Georgia to New York,” said Kett. “A great thing is that we obtained more than half of that land prior to storm season. That’s one of our continuous improvements, having more land ready to go even before the season starts. Then, when there’s a particular storm, we augment and add land where we need it.”

Ad Loading...

John Kett, CEO and president of IAA. 

Photo courtesy of IAA. 

The 1,100 acres added capacity for approximately 140,000 vehicles, and the company has the capability to add more storage space depending on how the storm moves, Kett said.

When the storm clears, IAA will send out tow units to recover vehicles that have been damaged by the storm. To accomplish this, the company can tap a network of roughly 1,300 towing units to deploy.

The company also has a first-response unit of volunteer employees that go into hurricane-affected areas after the storm clear. This year, that unit consists of roughly 400 people. These first responders do things such as direct tow traffic, direct where vehicles are put in yards, interface with the towing trucks that are coming in, and provide dispatch to towing trucks.

Hurricane Florence is currently on a projected path through North Carolina, South Carolina, and surrounding states. The hurricane was initially rated as a Category 4 hurricane, but as it got closer to making landfall it was downgraded to Category 2.

This categorization would put it on par with Hurricane Irma, which swept through parts of Florida last year. The lower categorization does not mean that the hurricane poses much less danger, as the hurricane is expected to be slow moving, meaning the affected areas will be bombarded with winds of 90 mph to 110 mph for hours. The slow storm will also bring with it over 40 inches of rain, which means flooding will be a bigger issue.

Ad Loading...

Kett noted that IAA has 16 branches — in Virginia, North Carolina, and South Carolina — in the projected path and perimeter of Hurricane Florence. Branches in the immediate path have been closed, and personnel have been told to follow evacuation orders.

Editor's note: A previous version of the story stated that IAA had acquired 11,000 acres of land. The correct figure was 1,100, and this has been corrected in the story. 

More Auctions

Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Fleetby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
A rental car rolling through a UVeye overhead vehicle inspection terminal.
Operationsby News/Media ReleaseMarch 13, 2026

TSD Mobility, UVeye Partner On Automated Vehicle Inspections

The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.

Read More →
Ad Loading...
Summary table of January auction sales report.
Used Vehicle Valuesby News/Media ReleaseFebruary 9, 2026

Auction Sales Kick Off 2026 In High Step

Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.

Read More →
Plug's executive team standing in a V-formation in front of several Tesla electric vehicles.
Used Vehicle Valuesby News/Media ReleaseFebruary 2, 2026

Plug Raises Capital To Grow Its Used EV Marketplace

The $20 million in Series A funding from Lightspeed will enable Plug to boost supply, develop more technology, and widen wholesale and retail sales channels.

Read More →
CAR awards graphic
Operationsby StaffJanuary 27, 2026

Nomination Deadline Approaches for 2026 Fleet Remarketing Awards at CAR

The 2026 Fleet Remarketing Award Nominations will close on March 1. The awards recognize industry leadership, highlighted by a new award focused on fleet vehicle value creation.

Read More →
Ad Loading...
An orange and purple bar graph shows average rental car prices and mileage levels from October 2024 to October 2025.
AuctionsJanuary 16, 2026

2025 Rental Vehicle Remarketing Summary And Outlook

The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.

Read More →
AuctionNet summary table of Dec. 25 auction vehicle sales with three columns.
Used Vehicle Valuesby News/Media ReleaseJanuary 13, 2026

Auctions Record Highest Vehicle Sales Since 2019

2025 figures show a steady recovery in wholesale vehicle activity this decade.

Read More →
An import duties stamp and stamper superimposed on a flat American flag.
Used Vehicle Valuesby Martin RomjueDecember 26, 2025

Tariffs, Digital Tech, Industry Stats Among Top 10 Remarketing Topics for 2025

The annual look at most-consumed vehicle remarketing content shows what audiences think mattered the most in the mid-decade year.

Read More →
Ad Loading...
Blue-themed digital circuitry board to suggest AI connectivity.
Auctionsby Martin RomjueDecember 17, 2025

AI Emerging As Must-Have Fleet Technology

Within the next six to 12 months, artificial intelligence programs designed specifically for smaller operations will become more affordable, intuitive, and integrated.

Read More →