Houston Named Interim Executive Director for the IARA
MT. ARLINGTON, VA – Stephen Houston, president of Tradewinds Remarketing, has been named the interim executive director for the International Automotive Remarketers Alliance (IARA), effective immediately.

STEPHEN HOUSTON
MT. ARLINGTON, VA – Stephen Houston, president of Tradewinds Remarketing, has been named the interim executive director for the International Automotive Remarketers Alliance (IARA), effective immediately. Houston is succeeding Matt Marks, the long-time executive director for the Alliance, who passed away Oct. 28 from a heart attack.

STEPHEN HOUSTON
"I am saddened by Matt Marks passing. Matt has been a close and wonderful friend over many years," Houston remarked. "Matt has always been the firm, but guiding hand, that has kept IARA on point every day. I am honored to succeed Matt in this role and look forward to serving the Board of Directors, committee leadership and IARA members. We will all miss and remember Matt as we move forward."
Houston is the past president of the IARA, serving from 2004 to 2007. He also served as chairman from 2007 to 2009.
He joined WFS Financial in 2001, which later merged with Wachovia and then Wells Fargo. He left Wells Fargo to become the president of the auction industry consulting company, Tradewinds Remarketing. Prior to his 10-year tenure on the bank side of the business, he spent more than 20 years as a partner and owner of family owned, new-car dealerships. Houston is also a 2008 NAAA Hall of Fame recipient and 2007 Conference of Automotive Remarketing (CAR) Consignor of the Year.
Houston can be reached at stephen.houston@iaraonline.org.
More information on the IARA can be found at www.iaraonline.org.
By Lauren Fletcher
More Operations

Fleet Sales Hold Steady as Commercial Gains Offset Rental Decline
Commercial and government fleet sales increased through July 2026, offsetting most of the decline in rental volume and leaving combined comparable fleet sales 0.5% above the same period last year.
Read More →
What Comes Next for Auto Driveaway?
A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →