Houston Looks Back Over the Years
TORRANCE, CA - Steve Houston, past president for the International Automotive Remarketers Alliance (IARA) from 2003-2006, nationally recognized remarketing professional specializing in large portfolios from a national perspective, recently left Wells Fargo Dealer Services and has started working independently.
TORRANCE, CA - Steve Houston, past president for the International Automotive Remarketers Alliance (IARA) from 2003-2006, nationally recognized remarketing professional specializing in large portfolios from a national perspective, recently left Wells Fargo Dealer Services and has started working independently.
As a member of the automotive remarketing industry for more than 10 years, Houston was an integral part of the IARA during his presidency, and helped the Alliance reach new levels, grow active membership, and develop closer relationships with the National Auto Auction Association (NAAA) and auctions.
"Steve was the catalyst for bringing industry credibility to the IARA. He was instrumental in establishing the IARA as the Voice of the Remarketing Industry,” said Matt Marks, executive director for the IARA.
The IARA’s Summer Roundtable will be held August 16-18. Bob Lutz has been announced as the keynote speaker, who will discuss his new book Car Guys vs. Bean Counters. More information can be found online at www.iaraonline.org.
Houston is a member of the NAAA Hall of Fame, inducted in 2008 during the Association’s 60th annual convention. Jim DesRochers, NAAA past president, described Houston as “a low key and well-respected leader,” as he made the award presentation. A graduate of the University of Washington, Houston spent more than 20 years in the Seattle area as a partner in a family-owned new car dealership. In 1993, he left the Pacific Northwest to relocate in Southern California where be managed several large dealership groups, including Paulson Automotive Group in Beverly Hills.
Houston “left the retail side of the business in 1999 to pursue the best part of the industry — used cars, the auctions, and remarketing — and worked for WFS/Wachovia starting January of 2001,” said DesRochers, noting that Houston has also served the industry well, working on a number of NAAA committees, helping found IARA and serving as its president.
He was also named the 2007 Consignor of the Year by the Conference of Automotive Remarketing.
This year, Houston will be serving as a judge for the World Automobile Auctioneers Championship for the third consecutive year. The event hosts the world’s best automobile auctioneers, ring people, and teams who compete to win the title of “World Champion” and an assortment of prize money, trophies, and championship ring. More information can be found at www.waacnet.net.
“I am honored to participate in the World Auto Auctioneers Championship. This will be the third time I have been a judge in this exciting annual event. It’s important that we recognize the best of the best in auto auctioneering and ring men. This competition encourages excellence on the block and spotlights those who are the very best,” said Houston.
Houston is currently looking to reenter the wholesale auction industry and can be reached at (909) 908-9055 or sjhouston@earthlink.net. His LinkedIn page can be found at www.linkedin.com/pub/stephen-houston/32/818/6a5.
Articles and news items on Houston can be found below:
More Operations

Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026: Get the Wall Street Update on the Key Players in Remarketing
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →
CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal
Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.
Read More →