Vehicle Remarketing Logo

Greater Rockford Auto Auction Joins ServNet

Patty Stanley, ServNet president, has announced that Greater Rockford Auto Auction is the newest member of the independent auction group.

by Staff
May 22, 2015
Greater Rockford Auto Auction Joins ServNet

 

2 min to read


Patty Stanley, ServNet president, has announced that Greater Rockford Auto Auction is the newest member of the independent auction group. The announcement was made at ServNet's Owners' meeting held recently in Dallas.

"I am extremely pleased to welcome the Greater Rockford Auto Auction to ServNet," said Stanley in making the announcement. "The Clark family, and the auction they have operated for more than 40 years, are highly-regarded, and are known throughout the region for their dedication to their customers, high standards of service and commitment to the industry. We look forward to working with Mark and Ryan Clark and the auction staff to build an even stronger presence in one of the country's leading automotive markets."

Ad Loading...

Founded by D.M. "Swede" Clark, a long-time used and new car dealer and entrepreneur and now in its third generation of family ownership, Greater Rockford Auto Auction has deep roots in the automotive industry. Originally a two lane sale, the facility moved to its current location in 1993. Upgrading technology and facilities to adapt to the ever-changing market, the auction most recently opened a new reconditioning facility in early 2015.

The 35-acre auction provides a full range of remarketing services, including six auction lanes, state-of-the-art reconditioning, onsite mechanical services, inspections, transportation, simulcast and an in-house floorplan program. Situated at the mid-point of the Chicago, Milwaukee, Madison and Quad Cities markets, Greater Rockford Auto Auction enjoys easy access to a deep and diverse pool of buyers and sellers. The auction is located at the junction of I-90 and I-39, only 40 minutes from O'Hare International Airport and five minutes from the Chicago Rockford International Airport.

"As an independent, family-owned auction ourselves, we are excited to join forces with ServNet and are pleased to be part of a group that has distinguished itself as a leading voice in the auto auction industry," says owner Mark Clark. "We are looking forward to deepening our relationships with the other auctions in the group as well as with remarketers across the country as we continue to grow our business and provide greater services to our customers."

More Operations

Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Operationsby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Fleetby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
Ad Loading...
A rental car rolling through a UVeye overhead vehicle inspection terminal.
Operationsby News/Media ReleaseMarch 13, 2026

TSD Mobility, UVeye Partner On Automated Vehicle Inspections

The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.

Read More →
Graphic promoting a CAR 2026 conference session showing four speaker headshots above the title “What Really Moves Vehicle Value Now — And What Doesn’t” with automotive conference branding
Operationsby Chris BrownMarch 11, 2026

CAR 2026: What Really Moves Vehicle Value Now — And What Doesn’t

A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.

Read More →
A collage of two photos of day cab trucks above a checklist for maximizing resale values.
Used Vehicle ValuesMarch 1, 2026

How To Maximize TCO and Resale Value in Day Cab Fleets

Smart operational and spec'ing decisions can dramatically improve both the total cost of ownership during use and the resale value when it's time to remarket day cabs.

Read More →
Ad Loading...
Image of rows of cars and a shopping cart.
Used Vehicle Valuesby Chris BrownMarch 1, 2026

How to Drive Better Returns on De-Fleeted Vehicles in 2026

Smart remarketing begins before vehicles enter the fleet, and is built on strong data and stronger FMC partnerships.

Read More →
Summary table of January auction sales report.
Used Vehicle Valuesby News/Media ReleaseFebruary 9, 2026

Auction Sales Kick Off 2026 In High Step

Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.

Read More →
Arun Rajagopalan's, CEO and co-founder of Motorq, headshot is placed above text about the 2026 CAR conference.
Operationsby Chris BrownFebruary 6, 2026

CAR 2026: Rethinking Vehicle Valuation Through Health Data

How can vehicle-sourced performance data change the way fleets assess condition, time de-fleets, and set remarketing expectations? A seminar at the 2026 Conference of Automotive Remarketing (CAR) has answers.

Read More →
Ad Loading...
A star B2X logo sits on a white and blue background with arrows pointing to the right.
Operationsby StaffJanuary 29, 2026

Bobit Business Media Inc. (BBM) Launches B2X Rewards

B2X Awards is one of Bobit's newest initiatives dedicated to increasing engagement across the company's sites.

Read More →