Finning and IronPlanet Join Forces to Expand Cat Auction Services in Canada
IronPlanet, an online marketplace for used heavy equipment and trucks, and Finning International Inc., the largest Cat dealer in the world, announced that Finning has agreed to jointly market used heavy equipment through Cat Auction Services, IronPlanet’s unreserved auction marketplace.
IronPlanet, an online marketplace for used heavy equipment and trucks, and Finning International Inc., the largest Cat dealer in the world, announced that Finning has agreed to jointly market used heavy equipment through Cat Auction Services, IronPlanet’s unreserved auction marketplace. Finning will be hosting IronPlanet’s first Canadian Cat Auction Services live unreserved public auction on Wednesday, October 21, 2015, in Edmonton, Alberta.
“We are excited to partner with Finning and to announce our first physical auction in Canada,” said Gregory J. Owens, IronPlanet chairman and CEO. “Our alliance with Finning supports IronPlanet’s critically important Canadian expansion efforts and furthers our ability to service our customers in Canada – and internationally – given Finning’s presence in South America, the United Kingdom and Ireland. IronPlanet is building the strongest used heavy equipment marketplace in the industry by offering our buyers access to a wide selection of used construction equipment, oil and gas services equipment and trucks across multiple auction platforms. We are pleased to be working with Finning, a leader in the world of heavy equipment, to serve customers globally.”
Finning customers will benefit from the industry’s most efficient heavy equipment distribution channel for their asset management needs. IronPlanet and its Cat Auction Services live auction platform will assist Finning and their customers to realize the best returns in their asset disposal process by reaching IronPlanet’s 1.4 million global registered users. IronPlanet customers will benefit from Finning’s international presence and the opportunity to buy or sell quality used heavy equipment across multiple geographies. Buyers will be able to buy with confidence as all equipment sold will be backed by IronPlanet’s exclusive IronClad Assurance, which assures an accurate representation of equipment condition.
“Finning is excited about this new alliance and we look forward to leveraging this global marketplace to provide value for our customers,” said Juan Carlos Villegas, Finning International chief operating officer and Finning Canada president. “We are looking forward to holding the first ever Cat Auction Services event in Canada later this year and combining the best of what IronPlanet and Finning have to offer.”
Auction Details
Date:
Wednesday, October 21, 2015
To Consign:
www.catauctions.com
Preview Location:
Acheson Road West
825 – 53016 HWY 60
Acheson, Alberta, Canada
Auction Location:
Marriott Resort Edmonton River Cree
300 East Lapotac Blvd.
Enoch, Alberta
IronPlanet has secured property on Acheson Road West to host its Cat Auction Services live unreserved auctions in Canada. With Finning joining Cat Auction Services, IronPlanet significantly expands its reach into Canada and its ability to give sellers and buyers the choice of attending one of Cat Auction Services live auctions in Canada or participating in IronPlanet’s weekly online auctions.
IronPlanet and Cat Auction Services merged on April 1, 2015.
More Operations

Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026: Get the Wall Street Update on the Key Players in Remarketing
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →
CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal
Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.
Read More →