Finning and IronPlanet Join Forces to Expand Cat Auction Services in Canada
IronPlanet, an online marketplace for used heavy equipment and trucks, and Finning International Inc., the largest Cat dealer in the world, announced that Finning has agreed to jointly market used heavy equipment through Cat Auction Services, IronPlanet’s unreserved auction marketplace.
IronPlanet, an online marketplace for used heavy equipment and trucks, and Finning International Inc., the largest Cat dealer in the world, announced that Finning has agreed to jointly market used heavy equipment through Cat Auction Services, IronPlanet’s unreserved auction marketplace. Finning will be hosting IronPlanet’s first Canadian Cat Auction Services live unreserved public auction on Wednesday, October 21, 2015, in Edmonton, Alberta.
“We are excited to partner with Finning and to announce our first physical auction in Canada,” said Gregory J. Owens, IronPlanet chairman and CEO. “Our alliance with Finning supports IronPlanet’s critically important Canadian expansion efforts and furthers our ability to service our customers in Canada – and internationally – given Finning’s presence in South America, the United Kingdom and Ireland. IronPlanet is building the strongest used heavy equipment marketplace in the industry by offering our buyers access to a wide selection of used construction equipment, oil and gas services equipment and trucks across multiple auction platforms. We are pleased to be working with Finning, a leader in the world of heavy equipment, to serve customers globally.”
Finning customers will benefit from the industry’s most efficient heavy equipment distribution channel for their asset management needs. IronPlanet and its Cat Auction Services live auction platform will assist Finning and their customers to realize the best returns in their asset disposal process by reaching IronPlanet’s 1.4 million global registered users. IronPlanet customers will benefit from Finning’s international presence and the opportunity to buy or sell quality used heavy equipment across multiple geographies. Buyers will be able to buy with confidence as all equipment sold will be backed by IronPlanet’s exclusive IronClad Assurance, which assures an accurate representation of equipment condition.
“Finning is excited about this new alliance and we look forward to leveraging this global marketplace to provide value for our customers,” said Juan Carlos Villegas, Finning International chief operating officer and Finning Canada president. “We are looking forward to holding the first ever Cat Auction Services event in Canada later this year and combining the best of what IronPlanet and Finning have to offer.”
Auction Details
Date:
Wednesday, October 21, 2015
To Consign:
www.catauctions.com
Preview Location:
Acheson Road West
825 – 53016 HWY 60
Acheson, Alberta, Canada
Auction Location:
Marriott Resort Edmonton River Cree
300 East Lapotac Blvd.
Enoch, Alberta
IronPlanet has secured property on Acheson Road West to host its Cat Auction Services live unreserved auctions in Canada. With Finning joining Cat Auction Services, IronPlanet significantly expands its reach into Canada and its ability to give sellers and buyers the choice of attending one of Cat Auction Services live auctions in Canada or participating in IronPlanet’s weekly online auctions.
IronPlanet and Cat Auction Services merged on April 1, 2015.
More Operations

CAS Automotive Launches Remarketing Service for Damaged, Surplus Equipment
Damaged Equipment expands CAS Automotive’s vehicle remarketing model to commercial equipment, targeting fleet operators, insurers, equipment dealers, and rental companies.
Read More →
Fleet Sales Hold Steady as Commercial Gains Offset Rental Decline
Commercial and government fleet sales increased through July 2026, offsetting most of the decline in rental volume and leaving combined comparable fleet sales 0.5% above the same period last year.
Read More →
Personnel Update: BrickHouse GPS, PRO-VISION, Auto Driveaway, and Proaction
Check out the latest must-know fleet personnel updates from the last couple of months.
Read More →
What Comes Next for Auto Driveaway?
A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →