DriveItAway Holdings, Inc. has joined forces with Free2move, the global mobility brand of Stellantis, to launch “Free2move Powered by DriveItAway,” a national plan to add mobility hubs to dealerships.

Stellantis is the world’s fifth-largest automaker (Alfa Romeo, Jeep, Chrysler, Dodge, Fiat, Peugeot). 

This collaboration combines DriveItAway’s flexible lease-to-own subscription platform with Free2move’s global mobility expertise, providing an app-based experience that allows customers to drive away — without a down payment, credit approval, or long-term commitment — and buy later if they choose.

At the heart of the offering is DriveItAway’s proprietary platform, which includes advanced customer scoring, the “savings-to-ownership” pathway, and seamless integration with dealer digital front ends.

Key highlights include:

• Franchise dealers can now offer vehicles by the minute, day, week, or month — or through an open-ended lease-to-own option, all via a co-branded app and platform.

• Returned vehicles are re-entered into a new short-term lease model via Free2move, maximizing usage and profitability.

• Dealers gain exclusive access to a competitively priced pool of pre-owned vehicles, enabling them to meet demand quickly as the market rebounds.

• The partnership targets consumers and businesses traditionally served by rental car and subscription companies, helping dealers reclaim lost market share.

“We’re not just expanding — we’re changing the rules of engagement for dealerships and customers alike,” said John Possumato, CEO of DriveItAway, in a July 22 news release. “This partnership gives every franchise dealer the tools to offer flexible, on-demand vehicle access while unlocking entirely new profit streams.”

Benjamin Maillard, managing director of Free2move North America, added, “By embedding flexible subscription services into dealer networks, we’re delivering a high-value solution that meets today’s consumer expectations—while giving dealerships a powerful competitive edge.”