TradeRev chooses one of its co-founders who brings deep experience in the retail and wholesale sides of the automotive marketplace.
New TradeRev president James Tani in 2011 launched TradeRev in Canada with co-founders Mark Endras, Wade Chia and Jae Pak. Tani was integral to the company’s rapid growth across the country.
Photo: TradeRev
TradeRev, a digital marketplace that facilitates live, dealer-to-dealer vehicle sales, recently appointed James Tani as president. He will oversee the strategic growth and development of TradeRev in addition to his role leading Canadian sales as the executive vice president of KAR Global dealer sales.
TradeRev is a business unit of global wholesale used vehicle digital marketplace operator KAR Global. Tani will report to James Coyle, chief digital officer of KAR Global.
“As one of the co-founders of TradeRev and an industry veteran, I can’t think of anyone better suited to take over leadership of TradeRev,” said Coyle in a news release. “James in his dual role leading the Canadian sales team and his deep understanding of the full automotive ecosystem will keep us connected to dealers and their needs as we continue to expand and align our marketplaces.”
Tani started his career working on the retail and wholesale sides of the automotive business for 15 years. In 2011, he along with co-founders Mark Endras, Wade Chia and Jae Pak launched TradeRev in Canada. Tani was integral to the company’s rapid growth across the country as TradeRev’s executive vice president of sales. After merging ADESA and TradeRev’s sales teams under KAR Global to better serve customers with a combined wholesale offering, he was named to his current role as executive vice president of KAR Global dealer sales. Tani succeeds Endras who has transitioned to lead KAR Global’s product pipeline as senior vice president of product and also reports to Coyle.
“It has been an incredible journey co-founding TradeRev, watching the company’s exponential growth and ultimately combining our capabilities with ADESA to offer dealers the most powerful wholesale marketplace in Canada,” Tani said. “As we continue to streamline KAR Global’s portfolio of services, capabilities and offerings across our digital platforms, there’s no limit to the success we can help our customers achieve.”
Tani received a bachelor's commerce degree in marketing and finance from Concordia University. He is based at TradeRev’s headquarters in Toronto, Ontario.
TradeRev users can complete an entire transaction within the app, including inspection, title and arbitration services, instant live bids at appraisal, floorplan financing and transportation.
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →
Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.
Read More →
The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.
Read More →
A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.
Read More →
Smart operational and spec'ing decisions can dramatically improve both the total cost of ownership during use and the resale value when it's time to remarket day cabs.
Read More →
Smart remarketing begins before vehicles enter the fleet, and is built on strong data and stronger FMC partnerships.
Read More →
Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.
Read More →
How can vehicle-sourced performance data change the way fleets assess condition, time de-fleets, and set remarketing expectations? A seminar at the 2026 Conference of Automotive Remarketing (CAR) has answers.
Read More →
B2X Awards is one of Bobit's newest initiatives dedicated to increasing engagement across the company's sites.
Read More →
