GAINESVILLE, GA - Black Book announced that Jeff Bunch has joined the company as director of automotive licensing. In this role, Bunch will be responsible for leading Black Book's efforts to increase revenue growth from the licensing of Black Book data to dealers and companies who serve the dealer community.

Tom Cross, president of Black Book commented, "I am thrilled to have Jeff join our senior management team. He has an incredible automotive background with deep retail, wholesale, and OEM expertise, and the reputation of someone who really understands the challenges dealers are facing today, with the mindset to want to help with those challenges."

"I am excited about joining the Black Book team. Through my entire automotive career I have had the greatest level of respect for this organization. The integrity with which Black Book has served the automotive industry is second to none, and I am proud to be part of their management team," remarked Bunch.

Bunch spent his first 12 years in the automotive industry in a variety of sales roles at Chevrolet, Chrysler, and GM dealerships.  He went to work for Manheim 1997, starting at Manheim Financial Services where he rose to the position of vice president of sales and operations, and most recently was Manheim's vice president of dealer services.