ADESA announced that Trent Strauss was promoted to director of dealer relations for the company. He will lead the local auction dealer relations teams throughout the United States, and will oversee deployment of the company’s national sales and dealer relations strategy, the company stated.

“Trent’s career focus on customer service excellence and sales team coaching will be invaluable to our dealer sales professionals, who are dedicated to serving dealers’ wholesale auction needs,” said Steve Dudash, vice president of dealer services. “His expertise in communication strategies and creating solutions for business projects will enable us to zero in on delivering a premium customer experience.”

Strauss assumes the role with more than 15 years of inbound and retail experience. Before this promotion, Strauss served as district inside sales manager in Colorado Springs, Colo., for ADESA. Prior to joining ADESA, he served as a customer relations supervisor for Knowledge Learning Corp., where he established a new customer contact center.

Editor's note: This story originally appeared on F&I Showroom, which is a Bobit Business Media publication.