PHOTO: ServNet Auctions

PHOTO: ServNet Auctions

The Greater Rockford Auto Auction (GRAA) announced the grand reopening of its auction lanes after a complete reconfiguration and remodel. The improvements included moving and rebuilding all of the auction blocks for a better customer experience and completely freshening up the entire sale arena to include complete network rewiring, new countertops, new auction block coverings, fresh paint, and newly refinished epoxy floor. The auction continued to sell vehicles in the remodeled space throughout the five month project. 

With the recent completion, GRAA held a Grand Reopening sale December 9 to celebrate. 

Chad Anderson, General Manager of GRAA said, "We are proud to officially announce the unveiling of our remodeled auction arena. After 20 years of detailing vehicles in the same building we sell vehicles, we built a separate reconditioning facility allowing us the opportunity to remodel our auction lanes. We wanted to freshen up our sale lanes and provide the best possible space for our customers to conduct business. The response from our customers on the updates to the auction lanes has been nothing short of amazing." 

GRAA is in its third generation of family ownership, and has deeps roots in the automotive industry. Conveniently located at the center of the Chicago, Milwaukee, Madison, and Quad Cities markets allows easy access to a deep and diverse pool of buyers and sellers. The auction staff shares a deep commitment to serve its customers' needs by providing them with a 360 degree auction experience. For more information or to purchase vehicles online, visit