XLerate Group Rebrands Auctions Under New Banner

XLerate Group (XLerate), the parent company of America’s Auto Auction (AAA), has officially begun rebranding the 16 XLerate Group auctions to the AAA name and launching a refreshed logomark, the company said June 1. 

“XLerate Group’s acquisition of America’s Auto Auction in December 2021 created an extensive group of 39 auction sites across 18 states," XLerate CEO Cam Hitchcock said in a news release. "We are consolidating our two auction groups into one group which will take on the America’s Auto Auction name. This adaptation will help in the development of our brand as we introduce the new name to our employees, our customers, and our industry.”

Chuck Tapp, EVP and CRO of AAA added, “Our companies have already forged a close relationship, which will be reinforced with our united brand identity.”

XLERATE AUCTION NAME/LOGO CHANGES:

1. AIM (Auctions in Motion) Santa Ana becomes AMERICA’S AIM SANTA ANA
2. AIM (Auctions in Motion) Thousand Oaks becomes AMERICA’S AIM THOUSAND OAKS
3. Badger State AA will now be known as AMERICA’S AA WISCONSIN
4. Charleston AA becomes AMERICA’S AA CHARLESTON
5. Corry Auto Dealer Exchange will now be known as AMERICA’S AA ERIE
6. Clark County AA becomes AMERICA’S AA CLARK COUNTY
7. EPI El Paso Independent AA will now be AMERICA’S AA EL PASO
8. Columbus Fair AA becomes AMERICA’S AA COLUMBUS FAIR
9. Grand Rapids AA becomes AMERICA’S AA GRAND RAPIDS
10. Greater Kalamazoo becomes AMERICA’S AA GREATER KALAMAZOO
11. Greater Shreveport-Bossier AA becomes AMERICA’S AA SHREVEPORT
12. Morton AA will now be known as AMERICA’S AA GREATER PEORIA
13. Southeastern AA becomes AMERICA’S AA SAVANNAH
14. Texas Lone Star AA-Lubbock becomes AMERICA’S AA LONE STAR LUBBOCK
15. Texas Lone Star AA-Austin becomes AMERICA’S AA LONE STAR AUSTIN
16. Your Auction Tampa Bay becomes AMERICA’S YOUR AUCTION TAMPA BAY