Manheim Adds Enhancements to Digital Platform

Photo: Manheim

Manheim has released three new enhancements to its digital marketplace by adding significantly more images on vehicles checked in at a physical location; the opportunity to more easily transact at below-floor prices; and an additional sale format. 

These new additions come as Manheim’s audience has grown substantially, with sales attendance surpassing pre-COVID levels nearly 19%, according to Manheim.

“While wholesale remains mostly digital, the Manheim Marketplace is more active than ever,” said Zach Hallowell, vice president of Manheim Digital. “As our teams work to instill greater buyer confidence when doing business digitally, these new enhancements are the first of several that we will be rolling out to improve the auction experience.”

To help dealers better understand a vehicle’s condition, vehicles that are brought to a Manheim location for sale will have a standard set of at least 15 images; this is up from seven images captured previously. Following is the list of images dealers will begin seeing on vehicles listed from a Manheim location:

  • Interior: trunk, odometer, manufacturer tag, left front interior (driver’s side), right front interior (passenger’s side) center dashboard, engine and driver door panel with controls
  • Exterior: front, back, left front corner, right front corner, right back corner and left back corner
  • Additional Images (if applicable): backseat, sunroof and third row

Additionally, the new OVE Review Window allows sellers to list vehicles on its OVE platform with bids below the floor price. In an ever-changing market, by providing this capability, the Review Window helps sellers fully access market values, allowing them to move inventory on their terms.

Finally, the new Flash Sales offer Manheim clients an additional option for buying and selling vehicles digitally. An alternative to the daily listing schedule, these sales will feature rotating sellers and appealing promotional offers for just two hours.

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