CHICAGO – Chicago-based vAuto is unveiling a Web-based technology that provides automotive dealerships with accurate supply, demand, and pricing data on virtually any type of used vehicle in their market.

Fueled by a “live” view of the entire used-car retail market, the company’s next-generation software offers dealerships detailed information on top-selling used cars and light trucks in their area based on days supply, as well as on a vehicle’s year, make, model, trim, and specific equipment levels.

“With our exclusive Live Market View and AutoMatch systems, we can identify the fastest moving used-vehicles in any market to a granular level never before possible,” said Keith Jezek, vAuto’s president and CEO. “This new technology puts to rest an age-old dealership question of what used vehicles to stock. In the past, dealers could only speculate on what used vehicles to place in their inventories. With vAuto’s new stocking solution, they can identify the fastest-moving cars and trucks in their market down to very specific levels of equipment. Our system provides dealerships with an unparalleled competitive advantage.”

The system will be unveiled at the National Automobile Dealers Association’s (NADA) annual convention and expo at vAuto’s exhibit (South Hall, Booth 7515S) in San Francisco’s Moscone Center, Feb. 9-12.

Jezek noted that digital technology has dramatically changed the way used cars and trucks are bought and sold. More than 80 percent of the nation’s used-car buyers shop the Internet before visiting a dealership.

The company’s pricing solution gives dealers up-to-the-minute retail pricing on every used vehicle in their area. User-friendly software then allows them to compare and rank vehicles in their inventory against their competitive offerings.

Introduced last year, vAuto’s used-vehicle appraisal program incorporates data from valuation books, vehicle history reports, local auctions, and a 100-point proprietary scoring system. It allows dealers to access real-time retail pricing information during the trade-in process.

For more information, visit www.vAuto.com.