Used, Certified Pre-Owned Sales Show America's Continued Desire for Full-Size Trucks & SUVs
ATLANTA – Views for used and Certified Pre-Owned (CPO) vehicles on AutoTrader.com continued to benefit trucks and SUVs, as these larger vehicles remained popular with car shoppers in December 2009.
ATLANTA – Views for used and Certified Pre-Owned (CPO) vehicles on AutoTrader.com continued to benefit trucks and SUVs, as these larger vehicles remained popular with car shoppers in December 2009.
While overall shopping activity for many used and CPO vehicles was down, this was driven by the reduced inventories, rather than a loss of interest, a fact that was reflected in the increased average asking prices of these trucks and SUVs. For example, while the full-size Chevrolet Suburban SUV saw views decrease 24 percent in December 2009 compared to December 2008, average asking prices for available vehicles increased almost 19 percent, from $27,951 in December 2008 to $33,185 this past month.
"Poor sales in 2008 due to high gas prices and the economy - which caused a corresponding pull back of manufacturing new cars - has reduced the number of used and CPO vehicles now available on the market, which in turn has reduced dealer inventories and the amount of shopping activity that we are currently seeing on such vehicles," said Perry. "As new car sales improve and these buyers trade in their now used cars, we should see also see a corresponding improvement in used-car inventories and shopping activity.
CPO inventories took a double hit as the credit crisis caused many manufacturers to pull back or eliminate leasing programs, an important avenue for late model CPO inventory. "Those CPO buyers who weren't scared away from buying by the challenging economy found that in many cases there just wasn't available inventory of CPO vehicles because these leasing programs had dried up," said Perry. "But as credit eases for both consumers and auto manufacturers, we'll see a return to normalcy in the CPO market. Certified vehicles remain an important component of manufacturers' and dealers' sales strategies going forward into the future."
The Ford F-150 captured the No. 1 spot on the top viewed used vehicles list in December 2009, followed by the BMW 3 Series at No. 2, the Chevy Silverado at No. 3 and the Ford Mustang at No. 4. All four models held these same positions in November of 2009 and in December of 2008.
In CPO searches, the BMW 3 Series captured the top spot again, with, in order, the Chevy Silverado, the Honda Accord, the Chevy Tahoe and the Ford F-150 rounding out the top five most viewed CPO vehicles on AutoTrader.com.
More Operations

Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →