Vehicle Remarketing Logo

Rental Cars Prop Up April Fleet Sales

In the first month after the U.S. levied steep tariffs on the automotive sector, the rental car sector got all the gains.

May 6, 2025
Rental Cars Prop Up April Fleet Sales

Rental car fleets have made recent overall fleet sales look better.

Graphic: Bobit Business Media

2 min to read


Commercial, rental, and government fleet sales in April totaled 207,582 vehicles, up a modest 2.6% from 202,309 vehicles sold in April 2024, according to Bobit Business Media fleet numbers released on May 1.

These are the first fleet sales numbers after Trump tariffs on the automotive sector started on April 2. Totals last month fell below those of March 2025, with fleet sales at 229,950 vehicles, up 2.3% compared to 224,833 vehicles sold in March 2024.

Ad Loading...

The rise in April 2025 rental fleet sales offset a mild decline in commercial fleet sales and a steep drop in government fleet sales, resulting in a second straight month of a modest YOY increase in total fleet sales since October 2024.

However, fleet sales year-to-date dipped 2.6% to 791,196 vehicles sold, compared to 809,564 during the first four months of 2024.

April feet sales by fleet sector were:

  • Commercial fleet sales numbered 67,485 vehicles in April compared to 71,213 in April 2024, decreasing 5.2%.

  • Rental fleet sales rose 14.7% year-over-year in April at 120,712 vehicles compared to 105,261 in April 2024.

  • Government fleet sales plunged 25% last month, from 25,835 vehicles in April 2024 to 19,385. [Government fleet totals included only numbers from Ford, GM, Stellantis, and Mazda. The five other major Asian-based automakers did not report any monthly fleet sales].

"Fleet sales in April overall declined from the higher pace in March, but continued to show gains against last year’s monthly levels," said analysit Jeremy Robb, the senior director of economic and industry insights at Cox Automotive. "With industry supply contracting in March due to the tariff impact, the industry saw incentives and rebates decline in April and it was likely a bit more difficult for fleet companies to secure new product." 

Ad Loading...

The sales rise among rental fleets with the declines in government and commercial fleets likely point to more market distortions as tariffs take hold, Robb said. "With OEM’s continuing to work to address supply impacts from tariffs, it’s likely that fleet companies continue to feel pressure to procure new vehicles in the next couple of months."

Bobit Business Media (BBM), owner of Automotive Fleet, Vehicle Remarketing, Government Fleet, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers. The statistics include cars, SUVs, and trucks.

Originally posted on Automotive Fleet

More Fleet

Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Fleet Remarketing Association temp logo
Fleetby Chris BrownApril 20, 2026

Launch of Fleet Remarketing Association Signals New Era for Vehicle Lifecycle Value and Data Stewardship

The Association, dedicated to advancing the remarketing phase of the vehicle lifecycle, held its kick-off meeting on April 16 at the 2026 Conference of Automotive Remarketing (CAR) in Cleveland.

Read More →
Line comparisons of used vehicle inventory set in different colors.
Fleetby News/Media ReleaseApril 20, 2026

March Used Vehicle Inventory Falls To Lowest Since 2019

Franchised and independent dealers had a total of 1.95 million used vehicles in stock in March, the lowest on record in the current data set.

Read More →
Ad Loading...
Green and black bar graphs showing March 2025 versus March 2026 commercial fleet sales.
Fleetby Martin RomjueApril 2, 2026

Quarterly, Monthly Commercial Fleet Sales Flying Higher

The fleet sector is performing stronger than last year, outpacing the rental and government fleet sectors.

Read More →
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Operationsby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Fleetby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
Ad Loading...
Chart highlighting February EV sales trends, showing a decline in new EV sales and growth in used EV sales based on Cox Automotive market data.
Fleetby News/Media ReleaseMarch 19, 2026

EV Market Feeling The New Reality Of Steep Losses

New EV sales declined year over year in February while used EV demand rose, as prices fell and inventory tightened across both segments.

Read More →
Technician handling electric vehicle battery components in a recycling facility as Cox Automotive expands EV battery processing and material recovery operations.
Fleetby News/Media ReleaseMarch 17, 2026

Cox Automotive Amasses EV Battery Minerals

The company has processed more than 10 million pounds of EV battery black mass, highlighting growing demand for recycling and lifecycle management as more electric vehicles enter the used market.

Read More →
Graphic promoting a CAR 2026 conference session showing four speaker headshots above the title “What Really Moves Vehicle Value Now — And What Doesn’t” with automotive conference branding
Operationsby Chris BrownMarch 11, 2026

CAR 2026: What Really Moves Vehicle Value Now — And What Doesn’t

A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.

Read More →
Ad Loading...
Blue bar graphs showing a rise in used vehicle categories across the board.

Wholesale Used Vehicle Prices Up In February

Solid demand at Manheim auctions with higher sales conversion rates indicate an appetite from dealers to buy.

Read More →