By Jeffrey Bellant
Used Car News Staff Writer
CINCINNATI - The International Automotive Remarketers Alliance (IARA) Summer Roundtable was held in Cincinnati July 25-27. The Summer Roundtable featured the first testing session for the IARA's new Certificatied of Automotive Remarketing program.
By Jeffrey Bellant
Used Car News Staff Writer
CINCINNATI - The International Automotive Remarketers Alliance (IARA) Summer Roundtable was held in Cincinnati July 25-27. The Summer Roundtable featured the first testing session for the IARA’s new Certificatied of Automotive Remarketing program.
All five modules of the remarketer certification program are available to those interested.
Matt Marks, IARA executive director, said the next scheduled testing cycle will be at the Conference of Automotive Remarketing (CAR) in Las Vegas in March 2008.
“However, we’ll also be releasing new courses in August and September, and each month thereafter,” Marks said.
Remarketers who can’t come to CAR have the option of taking the test through their local community college.
IARA President Layne Weber announced that 2007 also saw the addition of Manheim and ADESA to the group’s membership body.
Other recent additions to the membership include Citi Financial, Balboa Insurance, ARI Fleet and VW Credit, Weber said.
He added the IARA would like to boost membership by 10 percent in the coming year, with a focus on consignors.
The IARA also honored past President Steve Houston and other former IARA board members with special recognition awards recently.
Dave Alfonso, Kia Motors America’s national auction sales manager, presented the honors at a special luncheon during the 2007 IARA Summer Remarketing Roundtable.
“There’s been a lot said about the value of giving back,” Alfonso said. “The IARA Special Achievement awards have been handed out to people who have given back (to the industry).
“People who give back are special people. The IARA was founded on a desire to give back.”
Alfonso said the honorees have all added to the lives of others through the IARA.
Houston had a work commitment and missed the ceremony. Lou Verrengia, from ADESA, accepted the award on Houston’s behalf.
“Steve is proud of being at the ground level of this organization,” Verrengia said.
Houston served in various positions in the IARA, including vice president, president, and now chairman. Houston watched the group grow into the current organization, Verrengia said.
Recent changes have included the creation of a certified remarketers program and the addition of a British chapter of the IARA.
“He wanted to say he’s very proud,” Verrengia said. “He wanted to be here because you are not only his industry colleagues, but his friends.”
The IARA also honored four departing directors of the group, including Dent Wizard’s Jean Hitterdal-Rosati; John Possumato, CEO of Driveitaway; Chuck Nix, former general manager of Grand Rapids Auto Auction; and Stuart Angert, formerly of Fiserv Lending Solutions.
During the luncheon, the attendees heard a presentation from keynote speaker Tom Searcy, from The Whale Hunters LLC.
Searcy’s presentation focused on how businesses – even smaller companies – can capture large accounts by using techniques and strategies from Inuit whale hunters.

CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.
Read More →
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →
Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.
Read More →
The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.
Read More →
A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.
Read More →
Smart operational and spec'ing decisions can dramatically improve both the total cost of ownership during use and the resale value when it's time to remarket day cabs.
Read More →
Smart remarketing begins before vehicles enter the fleet, and is built on strong data and stronger FMC partnerships.
Read More →