ST. PETERSBURG, FL – Payless Car Sales will hold their 2008 National Dealer Conference on Jun. 22–24, at the Hilton DFW Lakes Hotel Grapevine immediately preceding the 62nd NIADA Conference & Exposition, which is scheduled to be held at the nearby Gaylord Texas Resort on Jun. 25–28.
Payless dealers from across the country will meet in a classroom theatre-like setting to learn more about recently developed system-wide initiatives which have, or are about to be, implemented; to be introduced to a number of newly acquired “preferred partners” from industry leading companies whose programs and added resources will undoubtedly prove beneficial to their continued success; and to discuss their current and future plans both as individual dealer franchisees and as a nationally branded system.
“Historically, recessions are only temporary downturns which last, on average, somewhere between 12 to 18 months,” said Mike Harley, Payless president and COO. “Yes, they can be painful, but if you put them into perspective, take the larger view, and come at them with the right tools and perhaps the most essential thing — a positive attitude, they can present huge opportunities too.”
“This conference is a great example,” Harley continued. “While most companies will choose to follow the practically universal gut reaction of their executives to draw down wherever they can, we will be meeting to discuss current and future innovations which will help us to further differentiate our brand.”
A few of the new and innovative Payless initiatives include:
Formulation of a National Business Development Center (NBDC).
Implementation of a revised leading-edge Internet and strategic marketing plan.
Introduction of a virtual online advertising tool and online training program.
Development of a unified and cohesive DMS & CRM platform.
Enhanced ancillary products and services programs.
The conference’s keynote speaker and master of ceremonies will be “The Car-Diologist,” D.J. Harrington, CSP. His timely topic will be “A Checkup from the Neck Up.”
