REDWOOD CITY, CA – OPENLANE, Inc., an online auction company in North America for automotive dealers to buy and sell wholesale vehicles, announced it collaborated with HomeNet Automotive, a provider of automotive inventory merchandising, management, and marketing services, to offer dealers an easy and efficient way to list and wholesale aged inventory.

Dealers using HomeNet’s flagship product, the Inventory Online Internet Marketing Suite (IOL), can publish selected used vehicle inventory on OPENLANE’s Open Auction to sell their available wholesale vehicles to a nationwide audience of more than 25,000 franchise and independent dealers on a 24–hour basis, seven days a week.

Through this partnership, HomeNet users will now have a quick and seamless way to control the distribution of both retail and wholesale units from one convenient tool, saving time and money and providing maximum exposure for vehicles for sale. From within IOL, selling dealers are able to publish their wholesale used vehicle units to OPENLANE’s Open Auction with one simple click and manage their entire online inventory from one centralized location.

“Partnering with OPENLANE provides HomeNet’s dealers with an efficient way to list their wholesale vehicles, any time, any day, while they’re still on the lot,” said Andy McBride, COO at HomeNet Automotive. “By allowing dealers to market their vehicles to both a retail and wholesale market simultaneously, dealers can maximize their alternatives—and their chances of a quick sale while reducing depreciation and transport costs to and from physical auctions.”

In addition, OPENLANE handles the sales from end-to-end including all payments, title transfers, and arbitration, making the process for users effortless. HomeNet users can also utilize a single sign-on so they may transfer vehicle inventory from IOL directly to OPENLANE’s listing with one simple click of a button.

“Integrating the HomeNet Inventory Online suite with the OPENLANE platform helps unite the retail and wholesale sides within auto dealerships, reducing turn-time which has become more and more critical to efficient operations,” said Andrew Iorgulescu, VP, Business Development, OPENLANE. “Partners like HomeNet bring an even fuller set of value-added services to the dealers who rely on OPENLANE on a daily basis to source their inventory.”

Limited Time Partnership Incentive from July 21 through August 31, 2010.

OPENLANE will offer a special incentive to HomeNet Automotive dealers who use the service during the months of July and August. All HomeNet dealers that use IOL to list and sell three vehicles through OPENLANE’s Open Auction from July 21 through August 31 will receive a $300 AMEX gift card.