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Openlane Launches New Customer Service Portal

MENLO PARK, CA – OPENLANE, Inc., an online auction company in North America for automotive dealers to buy and sell wholesale vehicles, announced the launch of the OPENLANE Customer Service Portal, a new feature on its online auction site.

by Staff
April 24, 2009
2 min to read


MENLO PARK, CA – OPENLANE, Inc., an online auction company in North America for automotive dealers to buy and sell wholesale vehicles, announced the launch of the OPENLANE Customer Service Portal, a new feature on its online auction site www.openlane.com that enables faster communication and more efficient dialogue between the company and its dealer base. The Customer Service Portal provides registered dealers with a centralized area where dealers can create cases to address issues and concerns regarding vehicle purchases, check on the status of customer service inquiries and contact OPENLANE support 24 hours a day, 7 days a week.

The OPENLANE Customer Service Portal is convenient, easy-to-use and is accessible the moment dealers log onto their accounts. Once the Customer Service Portal is accessed online, dealers can:

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  • Log and track the status of an inquiry online.


  • Receive support from OPENLANE employees.


  • Submit both photos and repair shop reports online.


  • Submit feedback and ideas to OPENLANE.


  • View and add comments anytime.


  • Review key OPENLANE process and guideline documents.

    “Being able to access the OPENLANE Customer Service Portal has been invaluable and has provided me with an easy and efficient way to track the status of my inquiries,” said Joseph Digiovanni, General Sales Manager of Marrazzos Auto Service. “Customer service at OPENLANE was always top-notch, but now with the Customer Service Portal, I’m able to manage my account at my convenience and get quick responses to any questions I have.”


    “Excellent customer service and attentiveness to our dealer base, their questions and concerns, has always been of utmost importance to us,” said Jim O’Brien, vice president of operations at OPENLANE. “By providing our customers with a feature that is accessible 24/7and offers support when needed, we are furthering our commitment to customer service and ensuring that our dealers are satisfied 100 percent of the time.”

    The Customer Service Portal is also available on www.OPENLANE.ca (OPENLANE’s open auction Web site in Canada), www.bmwfspurchasedirect.com (the BMW private label online auction Web site), and www.setfdealerdirect.com (the Southeast Toyota Finance private label online auction Web site). All currently registered dealers can access the Customer Service Portal anytime, and newly registered dealers will gain access to the Customer Service Portal on the next business day. A valid email address is required in order to use the Customer Portal.

    Dealers can call OPENLANE (866) 969-0321 for any additional questions on this new feature.


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