Nissan North America has named Marty Gleason its director of fleet sales. Gleason comes to the role from Nissan's pre-owned and CPO division, where he was a senior manager.
Paul Clinton・Former Senior Web Editor
December 13, 2017
Gleason
1 min to read
Gleason
Nissan North America has named Marty Gleason its director of fleet sales. He replaces Craig Keeys, who was in the role for less than a year.
Gleason comes to the role from Nissan's pre-owned and certified pre-owned division, where he was a senior manager since September of 2010. Gleason has worked for Nissan since February of 2002, when he was a dealer operations manager. He has also served in other roles in the P&S division of customer retention and senior manager of national events, dealer relations, and business management.
Ad Loading...
Gleason replaces Keeys, who was promoted to regional vice president for Nissan's Midwest region that's based outside of Chicago. He will be responsible for regional sales and marketing, incentive spending, distribution, dealer network development, financial controls, and dealer and customer satisfaction.
Keeys and Gleason now report to Judy Wheeler, division vice president of Nissan Sales Operations. Gleason will be based at corporate headquarters in Franklin, Tenn.
Gleason will be the third fleet sales director at Nissan since the spring, when Keeys replaced Joe Guarascio, who had been promoted to director of fleet and pre-owned strategy. Guarascio left the company.
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.
A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.
Smart operational and spec'ing decisions can dramatically improve both the total cost of ownership during use and the resale value when it's time to remarket day cabs.
How can vehicle-sourced performance data change the way fleets assess condition, time de-fleets, and set remarketing expectations? A seminar at the 2026 Conference of Automotive Remarketing (CAR) has answers.