COSTA MESA, CA – NADAguides and AutoTrader.com have launched the 'Find a Dealer' campaign, a program designed to help shoppers find local automotive dealers through which they can buy new and used cars.

The integrated campaign, available in both the New Car and Used Car sections of the NADAguides.com Web site, allows shoppers who are researching pricing and specification information for virtually every car on the market today, to find dealers within their local market area, all with the click of a mouse.

The program is powered by AutoTrader.com's dealer locator technology, which allows users to not only find a dealer geographically close to them, but also find retailers who provide special financing, offers, particular services, inventory types, languages spoken, and particular amenities, among other features. This technology ensures shoppers find the best dealer to meet their specific needs.