As a part of its drive to simplify the automotive logistics supply chain, Manheim Logistics announced Dec. 9 that it has partnered with BATS CRM as its preferred broker Customer Relationship Management services for Central Dispatch, according to a news release.

As the nation’s largest transportation marketplace, Manheim's Central Dispatch connects shippers and transporters to keep the automotive supply chain moving. BATS CRM was selected due to its advanced technology, support for mobile devices and all-inclusive toolset.

“In today’s wholesale market, having a highly-efficient automotive logistics supply chain has never been more important,” said Joe Kichler, vice president, Manheim Logistics, in the release. “We are committed to helping our clients be as effective as possible — and that starts with having the right technology in place.”

This new integration comes at just the right time. With tight inventory and record wholesale values, dealers are buying vehicles via digital wholesale channels more than ever. This has led to an increase in the number of vehicles being transported — as well as an increase in the average distance vehicles are shipped. In 2021, Manheim Logistics has seen the average distance of vehicle moves double, going from 225 miles in Q1 2020 to 460 average miles in Q3 2021.

With brokers moving more vehicles longer distances, having the right technology to connect to the nation’s largest transportation marketplace is essential. As the preferred broker CRM of Central Dispatch, BATS CRM has built unique integration capabilities unavailable in other CRM solutions, enabling clients to:

• Post and update orders without browser plug-ins or email parsers.

• Benefit from automatic order status updates as carriers mark them as picked up or delivered.

• View all carriers that are available on Central Dispatch directly in BATS.

“BATS is committed to continued development of cutting-edge solutions that will help our customers run more efficient and profitable businesses,” said Tom Kustura, CEO of BATS CRM.

BATS CRM offers clients the ability to automate common, repetitive tasks, such as email notifications and lead pricing, to save time and provide a higher level of service to customers. It also natively supports work from mobile devices, so regardless of where clients are, they can still run their businesses. Everything from an electronic document signing platform to automated messaging campaigns, invoicing, secure credit card storage, fully managed pricing engine, reporting, commission tracking, and more are included in the BATS system.