Manheim Launches First Mobile Auction in Iowa
Roughly 124 dealers participated in the sale, with the majority participating through digital channels. Manheim offered 118 vehicles during the sale, and sold more than half.
Roughly 124 dealers participated in Manheim Iowa's first sale. The majority of dealers participated through digital channels, as opposed to attending the sale in person. Manheim offered 118 vehicles during the sale, and sold more than half.
Photo courtesy of Manheim.
Manheim has established Manheim Iowa, its first mobile auction site in the state, the company announced.
Roughly 124 dealers participated in the sale. The majority of dealers participated through digital channels, as opposed to attending the sale in person. Manheim offered 118 vehicles during the sale, and sold more than half.
This expansion of the company’s mobile auction network in Iowa is part of its planned commitment to meeting local dealer needs and establishing operations in underserved markets.
Including this newest mobile auction site, Manheim now operates mobile auctions in 25 states.
“The ideal mobile auction candidate will have at least 00 vehicles per sale,” said Greg Smith, director, mobile auctions and offsite solutions at Manheim. “Consignors such as Karl Chevrolet provide the vehicles and location, and our mobile auctions deliver a targeted buyer base while reducing the consignor’s transportation and travel costs.”
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