ATLANTA – Manheim DRIVE will launch its first boat sale on Oct. 13, at 5 p.m., a milestone for the facility or any Manheim location in Georgia. Featuring more than 80 boats, the sale will use Manheim DRIVE’s high-tech facility to meet the diverse needs of customers bidding online and onsite.

“This boat sale is a great opportunity for buyers and sellers who are new to the auction process,” said Karen Braddy, Manheim general manager of specialty and heavy truck and equipment sales. “We are excited to offer this convenient remarketing channel to our national consignors and dealers who are looking for new ways to supplement their inventory and drive profits to their used boat departments.”

The sale, which will be available via Manheim Simulcast, is supported by several consignors, including Bank of America, GE Commercial Finance, GE Money, and Marinemax, the world’s largest boat dealer with multiple locations across the nation.

Manheim DRIVE, located at 3000 Walter Way in Stockbridge, Ga., is a 145,000-square-foot facility that offers a 180-seat bidding theater, interactive learning labs, and conference and reception amenities. Manheim DRIVE also serves as a testing ground, where ideas are exchanged and new tools, technologies, and prototypes are introduced and refined.

Manheim Specialty currently has seven branded boat sales across the country and plans to add Manheim DRIVE as an eighth venue for ongoing sales. To secure a run number for the sale or to receive a pre-sale list or to make reservations, call(877)704-4636 or e-mail boatauctions@manheim.com.